For each and every social network, one of the first and most important questions is: How can I grow an audience? And by now you should know enough about us, that we will never tell you „Pay for ads“ without telling you some other methods to grow a targeted audience, first. That is no different for Instagram. Of course, you…
A few years back when we founded our publishing platform exploreB2B I had my first contact with Twitter. And to be honest, I had no clue. I created my personal Twitter account for the single purpose of giving our new company account a first follower. I did not plan to use my personal account for the simple reason that I…
Again and again, I hear from entrepreneurs and founders „we do not need marketing yet, we are still working on our product“. And later when they are nearing their launch or are trying to find their path to growth, what they are severely lacking is an audience, which they failed to build long before the launch. One of the biggest…