This Super Bowl 2016 Ad Perfectly Shows The Difference Between Virality And Marketing

February 5, 2016 Susanna Gebauer

It’s that time of year again. Everybody is talking about the ads for the Super Bowl. Well, at least, everybody in the marketing world. I admit I am not such a huge fan of advertisements, and I have not been watching all the spots for a long time. The first year I got into the Super Bowl ads fever was…

Something I Did Went Totally Viral – and All I Got Was a Lousy Article Idea

March 25, 2015 Jonathan Gebauer

I’ve been smiling all day – and contrary to the headline, the awkwardness of the moment quickly faded away. But let me explain first: As a social media marketer, I used to be active on a lot more social networks earlier in my career. When we were marketing our now offline web service exploreB2B, we were actively using Quora. It…