Growth hacking is one of those buzzwords online marketers love and use often. And when someone tells a growth hacking story, it often sounds simply like magic. In this episode of Marketing in Minutes, I will look behind the magic and explain the process that leads to those massive results. To subscribe to Marketing in Minutes on any podcast platform,…
If you are a blogger, chances are that you want to make money at some point. That’s ok – there is nothing wrong with making money online. There is nothing wrong with making money at all. Quite the contrary – it’s the way the world works. But at the point when you want to start making money, you may be…
I love Twitter. And I hate to see Twitter struggling. I’ve invested a lot of time and effort to reach my personal success with the help of Twitter. But while the community on Twitter is awesome – and does hold some truly special qualities for participants unmatched by any other social platform, Twitter is a business – and as a…
Guest Blogging is a strategy that is as old as blogging itself. But in recent years it was often questioned whether it is still a valid strategy for building web traffic for websites, blogs and Web businesses of any kind. Let me raise your appetite a bit and start with this: Here are the results of a recent case study…
Wake up! We’ve got 2016 – not 2006. If you are blogging in 2016, you must not try to achieve success with the same approach as you would have done in 2006. Why? Because times have changed – and if you want blogging success in 2016 – you absolutely must change too! So here are some ideas on how to…
Sorry for the Star Wars pun in the title – it just seemed fitting. The last article on this blog was on December 17. Regarding online business and blogging, 2 weeks without an update are a long time. And this has been the first time since we are running this blog that we haven’t published a post here after more…
Marketing is not easy, and online marketing does not necessarily mean that marketing has become easier. Marketing has become more accessible, yes, but easier? As a marketer, I often see other marketers and even more often clients try a lot of different things at once. The process is always the same. They have read or heard about something that sounded clever.…
I love Content Marketing – but there is a dark side to it. A very dark side. I realized this back in 2013 when I came back from a funeral – and had the unpleasant experience to read about Angelina Jolie’s double mastectomy. How exactly are Angelina Jolie’s breasts related to content marketing? Well, the connection is more visible than…
A few days ago I came across a post/podcast by J. Baer on Convince & Convert (Jay’s posts recently inspire so many of our articles, you could call us fans 🙂 ) telling „You Should Give Your Customers a Slow Lane“. Reading this post, I thought “I am exactly this kind of person, who does not convert fast”. Actually – most…
If the title of this post doesn’t sound very original to you – that’s because it’s not. There are many posts about this topic. But I am still surprised on a daily basis by the ignorance with which the differences between these different areas of online marketing are met by various people… even members of the online marketing community. So…