Twitter’s Struggle as a Business – and How to Fix It NOW!

I love Twitter. And I hate to see Twitter struggling. I’ve invested a lot of time and effort to reach my personal success with the help of Twitter. But while the community on Twitter is awesome – and does hold some truly special qualities for participants unmatched by any other social platform, Twitter is a business – and as a…

Guest Blogging – Not Just a Valid Strategy in 2016, But Maybe Even Mandatory

Guest Blogging is a strategy that is as old as blogging itself. But in recent years it was often questioned whether it is still a valid strategy for building web traffic for websites, blogs and Web businesses of any kind. Let me raise your appetite a bit and start with this: Here are the results of a recent case study…

Blogging in 2016: 4 Ideas To Change Your Approach (And Win The Future)

Wake up! We’ve got 2016 – not 2006. If you are blogging in 2016, you must not try to achieve success with the same approach as you would have done in 2006. Why? Because times have changed – and if you want blogging success in 2016 – you absolutely must change too! So here are some ideas on how to…

The Devil in the Marketing Details – Do One Thing Right Before You Try Another

Marketing is not easy, and online marketing does not necessarily mean that marketing has become easier. Marketing has become more accessible, yes, but easier? As a marketer, I often see other marketers and even more often clients try a lot of different things at once. The process is always the same. They have read or heard about something that sounded clever.…

The Dark and Immoral Side of Content Marketing

I love Content Marketing – but there is a dark side to it. A very dark side. I realized this back in 2013 when I came back from a funeral – and had the unpleasant experience to read about Angelina Jolie’s double mastectomy. How exactly are Angelina Jolie’s breasts related to content marketing? Well the connection is more visible than…

9 Ways to Keep Prospects Interested and Eventually Convert

A few days ago I came across a post/podcast by J. Baer on Convince & Convert (Jay’s posts recently inspire so many of our articles, you could call us fans 🙂 ) telling „You Should Give Your Customers a Slow Lane“. Reading this post, I thought “I am exactly this kind of person, who does not convert fast”. Actually – most…

The Difference Between Content Marketing, Social Media Marketing and SEO

If the title of this post doesn’t sound very original to you – that’s because it’s not. There are many posts about this topic. But I am still surprised on a daily basis by the ignorance with which the differences between these different areas of online marketing are met by various people… even members of the online marketing community. So…

Marketing Is A Process, Not A Decision… And Never A Magic Trick

I recently sat in a meeting with potential clients, and during the discussion I had the feeling they expected something else… do you know the feeling? That can be a good thing… It can be a good thing when it means that you didn’t surrender yourself to the temptation of promising things that you are not sure you will be able…

Blogging in English – When It’s Not Your Primary Language

“Can I or should I write on my blog in English, even if it’s not my primary language?” This question comes up quite frequently in online marketing, by a lot of different people and for a lot of different reasons. The internet united most parts of the world – and the most common language is English. Content in the English…