Overcoming Social Cynicism With Hard Social Metrics

The following is a guest post by Gareth Cartman.¬†Gareth is Director of Digital Marketing at CLD, a digital agency based just outside London. Gareth has previously held a range of marketing and publishing roles, with a focus on digital. He also has two kids and a lifelong affliction of supporting Everton and the Boston Red Sox. I am a social…

20+ Metrics To Monitor And Optimize YOUR Social Marketing Success – Part 1

Social Media Marketing is a lot about numbers. If you do not watch out for some metrics and how they develop over time, you are basically flying blind. And most often one day the bitter awakening will come, when you realize that you have spent so much effort on something that is not paying off as it should Watching metrics,…