The Fake Honesty Of Deceiving Marketing Numbers

I recently read an article about Pinterest marketing success stories. People and businesses were honored by Tailwind for achieving „huge“ success on Pinterest. I read that a person increased her following on Pinterest by 72%. And I felt: yawn, that is supposed to be impressive? And I started to think about why that is so. Why am I not as…

Why Marketing Metrics Should Be A Marketer’s Best Friend

I am a mathematician. And yes, I may be a little obsessed with numbers. But my impression is that far too many people trying to drive marketing success for their business or blog are neglecting their metrics. I have talked to marketers, especially in larger corporations who are getting a report once a month for traffic and conversion tracking. I…

How to Ensure Social Media Success with Google Analytics

The following is a guest post by Miguel Montes. Miguel is a Marketing Associate and author at CDM, an eLearning institute that offers digital marketing courses. Aside from being a graduate of Advertising & Public Relations, he also has experience in Business development and advertising. You can connect to Miguel through his LinkedIn account. Google Analytics is one of the most popular…

The 8 Most Important Google Analytics Reports For Social Media Management

The following is a guest post by Amanda Strouse. Amanda is a social media marketing manager and writer for Bloominari, a leading bilingual digital marketing company located in San Diego, California, that provides business strategy, marketing, content and design solutions for small businesses in San Diego and throughout the country. Bloominari is a small business marketing and strategy firm by…

Overcoming Social Cynicism With Hard Social Metrics

The following is a guest post by Gareth Cartman. Gareth is Director of Digital Marketing at CLD, a digital agency based just outside London. Gareth has previously held a range of marketing and publishing roles, with a focus on digital. He also has two kids and a lifelong affliction of supporting Everton and the Boston Red Sox. I am a social…

Setting Goals & Tracking Progress: Identifying Success in Social Media Marketing

Many people are on Social Media because they are promised huge results – or they see the success stories from others and want a piece of the cake, too. Often when starting out what “results” they are looking for remains vague and many people do not have a clear idea what they want to achieve with their social media activity.…

20+ Metrics To Monitor And Optimize YOUR Social Marketing Success – Part 2

This is the second part of our list of metrics you should know about for your social media marketing success. In the first part we introduced you to some metrics around your social accounts and the traffic you drive to your own website. You can find the first 12 metrics in the first part of this list here. In this…

7 Twitter Analytics to Guide YOU To Success

Many people try Twitter for a while, and then they leave it again, because they have no clue, if they are getting anywhere. Since success on Twitter takes a while to become (or may even never become) visible, a lot of these people on Twitter give up their activity again, for the simple reason that they are not able to…

5 Important Metrics Every Blogger Should Be Tracking

The following is a guest post by Justin Butlion:  Justin Butlion is the co-founder of Feedio, a marketing platform for bloggers that focuses on RSS-to-email, social media engagement and blogging analytics. Justin loves to write and talk about online marketing and entrepreneurship and is a die-hard English Football fan. Us bloggers are living in a golden age when it comes…

Marketing Metrics: Traffic Might Not Be the Best Metric – But It’s One of the First

I recently read a guest post by Mark Schaefer on the Convince and Convert blog. Mark wrote about the problem of traffic not being a very meaningful KPI in marketing. Often untargeted traffic would lead to people clicking on a link only to leave again after a few seconds. Instead of going for traffic, marketers should look for trust. And…