The Fake Honesty Of Deceiving Marketing Numbers

I recently read an article about Pinterest marketing success stories. People and businesses were honored by Tailwind for achieving „huge“ success on Pinterest. I read that a person increased her following on Pinterest by 72%. And I felt: yawn, that is supposed to be impressive? And I started to think about why that is so. Why am I not as…

The 8 Most Important Google Analytics Reports For Social Media Management

The following is a guest post by Amanda Strouse. Amanda is a social media marketing manager and writer for Bloominari, a leading bilingual digital marketing company located in San Diego, California, that provides business strategy, marketing, content and design solutions for small businesses in San Diego and throughout the country. Bloominari is a small business marketing and strategy firm by…

10 Tools for Monitoring Social Media Marketing

Without monitoring every move, every reaction, result and outcome in your social media marketing you are basically flying blind – and loosing out. That also means, you cannot decide which of your efforts are giving you the results you seek and which do not work according to plan. You cannot find flaws in your marketing process and will have trouble…

20+ Metrics To Monitor And Optimize YOUR Social Marketing Success – Part 1

Social Media Marketing is a lot about numbers. If you do not watch out for some metrics and how they develop over time, you are basically flying blind. And most often one day the bitter awakening will come, when you realize that you have spent so much effort on something that is not paying off as it should Watching metrics,…