How to Ensure Social Media Success with Google Analytics

The following is a guest post by Miguel Montes. Miguel is a Marketing Associate and author at CDM, an eLearning institute that offers digital marketing courses. Aside from being a graduate of Advertising & Public Relations, he also has experience in Business development and advertising. You can connect to Miguel through his LinkedIn account. Google Analytics is one of the most popular…

Monitoring – The Importance of Data in Online Marketing

Collecting data in your online marketing efforts is not a vanity game. And the purpose of data in online marketing is neither bragging nor soothing your boss. Rather, monitoring is a question of win and lose. Only when you are carefully collecting data and monitoring all processes and results are you able to figure out the optimal marketing process(es) for…

10 Tools for Monitoring Social Media Marketing

Without monitoring every move, every reaction, result and outcome in your social media marketing you are basically flying blind – and loosing out. That also means, you cannot decide which of your efforts are giving you the results you seek and which do not work according to plan. You cannot find flaws in your marketing process and will have trouble…

20+ Metrics To Monitor And Optimize YOUR Social Marketing Success – Part 1

Social Media Marketing is a lot about numbers. If you do not watch out for some metrics and how they develop over time, you are basically flying blind. And most often one day the bitter awakening will come, when you realize that you have spent so much effort on something that is not paying off as it should Watching metrics,…