What’s a vanity metric? In online marketing, data is important. But it’s important to look at the right metrics – everything else is a vanity metric. Click Here to Listen to all Episodes of Marketing in Minutes and Subscribe on any Podcast Platform This episode of Marketing in Minutes was recorded with the following equipment: – – In this episode…
Google Analytics is a very powerful tool – but it’s also an addictive and time-consuming piece of software – and if you check it too often, it can become a problem for your business. Click Here to Listen to all Episodes of Marketing in Minutes and Subscribe on any Podcast Platform This episode of Marketing in Minutes was recorded with…
The following is a guest post by Miguel Montes. Miguel is a Marketing Associate and author at CDM, an eLearning institute that offers digital marketing courses. Aside from being a graduate of Advertising & Public Relations, he also has experience in Business development and advertising. You can connect to Miguel through his LinkedIn account. Google Analytics is one of the most popular…
Collecting data in your online marketing efforts is not a vanity game. And the purpose of data in online marketing is neither bragging nor soothing your boss. Rather, monitoring is a question of win and lose. Only when you are carefully collecting data and monitoring all processes and results are you able to figure out the optimal marketing process(es) for…
Without monitoring every move, every reaction, result, and outcome in your social media marketing you are basically flying blind – and loosing out. That also means you cannot decide which of your efforts are giving you the results you seek and which do not work according to plan. You cannot find flaws in your marketing process and will have trouble…
Social Media Marketing is a lot about numbers. If you do not watch out for some metrics and how they develop over time, you are basically flying blind. And most often one day the bitter awakening will come when you realize that you have spent so much effort on something that is not paying off as it should. Watching metrics,…