Many people are on Social Media because they are promised huge results – or they see the success stories from others and want a piece of the cake, too. Often when starting out what “results” they are looking for remains vague and many people do not have a clear idea what they want to achieve with their social media activity.…
This is the second part of our list of metrics you should know about for your social media marketing success. In the first part we introduced you to some metrics around your social accounts and the traffic you drive to your own website. You can find the first 12 metrics in the first part of this list here. In this…
I recently read a guest post by Mark Schaefer on the Convince and Convert blog. Mark wrote about the problem of traffic not being a very meaningful KPI in marketing. Often untargeted traffic would lead to people clicking on a link only to leave again after a few seconds. Instead of going for traffic, marketers should look for trust. And…