You may have heard that content is king in social media marketing. And that is true. But what many social media newbie marketers do not fully understand is the difference between using other people’s content (Content Curation) and creating your original content. When we created our social media courses and talked to some of our participants in the „Social Media…
Many people are on Social Media because they are promised huge results – or they see the success stories from others and want a piece of the cake, too. Often when starting out what “results” they are looking for remains vague and many people do not have a clear idea what they want to achieve with their social media activity.…
A few days ago we talked to a new contact about his projects, marketing ideas and how we may be able to work together in the future. And he said, one of the reasons he likes our work is that we did it ourselves: We have faced the same marketing challenges other entrepreneurs face. We have had to learn marketing…