Content Creation Is Only One Part Of Content Marketing

I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…

132 Social Media Case Studies – Successes and Failures

In a recent comment to one of our blog posts, one of our readers wrote that „Social Media is Bullshit.” Social Media would be good for brand and engagement and terrible for conversion. Social Media would not make you money, and if you need sales, you should pick up the phone and make calls. That is such a short-sighted and…

7 Steps To Get Your Pinterest Account On The Road To Success

The following post is a guest post by Sarah Landrum. After graduating from Penn State with degrees in Marketing and Public Relations, Sarah Landrum moved to Harrisburg to become a digital marketer. She is also a freelance writer and the founder of Punched Clocks, a career development blog that helps readers find happiness and success in life and at work. Follow…

7 Ways To Grow Your Social Audience That Are Not Paid Ads

Many people are frustrated when they are starting out in Social Media. They are stuck in a circle: No Followers – No shares and retweets – no social audience – no new followers. No matter how great the information is which you share on your social accounts without an initial audience, it is like a well-hidden secret which no one…

Why Some Traffic Is Freezing Cold And Some Blazing Hot – And How To Heat Up Some Of Your Traffic

You have probably all heard about cold calling in connection with sales. And most of you probably know, that the success rate for warm sales as for instance through referrals from happy customers are much higher than for cold calling. Not talking about the bad feeling many people (including me) have when they have to do cold calling. Recently I…

Email Marketing Is Not Dead And Connections Count

I recently went to a startup event where there was a lot of talk about „viral marketing“ and creating „buzz“ for whatever you just need the buzz for. I think the term “viral marketing” is often used in a rather dangerous way, which leaves the door more than open for wrong expectations and misunderstandings. So I will stick with the…

Your Audience Will Make the Difference

I recently came across Danny Iny’s new book „The Audience Revolution“. I have not quite finished reading it, but I am a good way in – it is worth your time! Danny writes about his “Audience first” approach to selling: To be successful you should build an audience before you decide on the product you want to sell. Together with…

Marketing Automation: 4 Things You Should Not Do

I recently came across a post by Kristi Hines on Social Media Examiner about tools and use-cases for these tools with automating your social accounts. Now, I guess you are already aware, that we here at The Social Ms are big fans of marketing automation. That we firmly believe that to achieve a lot with Social Media you will one…

The Internet May Be Written in Ink – But It’s Going Straight to DVD

We are currently working on a project that involved asking people about their problems and fears when starting out in Social Media Marketing – and one of the most given answers surprised me: “I fear saying something wrong, damaging my company’s profile and bringing long term damage to it. Nothing ever really get’s deleted on the internet.” I’m not surprised…