The following is a guest post by Shareef Defrawi. Shareef is the President of Bonafide, an inbound marketing agency in Houston, Texas. He leads a team of smart, straight-shooting, modern-day marketers who are hell-bent on growing businesses and relationships. You can also find Bonafide on Facebook and Twitter. When you work in digital marketing, you can’t escape how important a company’s…
I failed. I founded a startup, tried to reinvent an industry and win everything but ultimately lost everything. That is the essence of this article – if you are looking for the “Too long, didn’t read” section, you can stop reading now. I failed, end of the story, right? Maybe not. I could understand if you don’t want to read…
I once read Stephen King’s book “On Writing – A Memoir Of The Craft” – and learned that in writing, the “editor is always right”. But as a blogger you rarely have an editor to read all your posts. What can you do about that? Luckily there is a tool for that! I am German – and I also live…
Far too many people still believe that content marketing is mainly about creating content and that the best content marketers are the best content creators. Sadly this can lead to utter failure in content marketing. I still read/hear far too often that great content would automatically (and magically) rise to the top. How this is going to happen if no…
Many people are on Social Media because they are promised huge results – or they see the success stories from others and want a piece of the cake, too. Often when starting out what “results” they are looking for remains vague and many people do not have a clear idea what they want to achieve with their social media activity.…
Going to a Halloween party but don’t have a costume yet? Don’t worry, The Social Ms have you covered! This year, just go as a Social Media Marketer. Why? Easy: Social Media Marketers don’t just scare people, in certain target audiences they cause panic. Especially business owners who feel a sudden desire to hide their wallets once they see you.…
Well, it’s time for another podcast episode. Today it’s all about storytelling. You probably heard about the importance of storytelling – but did you ever hear a definition of storytelling? I didn’t, so I went out on a quest to finding a definition for storytelling. To find out what I came up with, listen to the podcast. Oh, and then…
Twitter and Facebook had some news this past two weeks again. Since Jack Dorsey took over the lead with Twitter last summer, we can hardly keep up with all the new options and functions they announce and release. And Facebook has not been known for standing still for a long time either. So here are some of the developments from…
Ok, here we are again – another episode of the Traffic Generation Podcast by The Social Ms. Today, I got angry about Techcrunch – specifically about a video rant they posted. So I decided to rant a bout the rant. What do you call that? A counter rant? Anyway – their video rant was about Facebook’s Instant Articles and Twitter’s…
This is the second part of our list of metrics you should know about for your social media marketing success. In the first part we introduced you to some metrics around your social accounts and the traffic you drive to your own website. You can find the first 12 metrics in the first part of this list here. In this…