Social Media Marketing is a lot about numbers. If you do not watch out for some metrics and how they develop over time, you are basically flying blind. And most often one day the bitter awakening will come when you realize that you have spent so much effort on something that is not paying off as it should. Watching metrics,…
What is content going to look, feel and sound like in the future? And what can you do to prepare yourself for this future if you are a blogger, podcaster or any other type of online content creator today? That is the question for this weeks episode of the Traffic Generation Podcast. Want to find out how you will be…
There is a lot happening with the two giant social networks. It almost seems as if both of them are competing about who is announcing more social news and presenting the most new features, additions or changes. Both of them have to compete with the upcoming and fast growing „younger“ networks and keep their users entertained and content with the…
So, another week. Last week’s show was about a coming digital revolution – and why Publishing is going to change. This week I want to focus on one detail that got a bit neglected last week: What is going to change for SEO when web traffic doesn’t happen in the browser anymore? Spoiler alert: It’s going to change too. Massively!…
There is a lot of misconception and lack of creativity running around in content marketing. Taking a closer look at some inspiring content marketing case studies can help to understand the concept. Often the term gets thrown into the same old bucket as SEO and people think of content only in the line of creating content that search engines can…
Twitter is famous for its short updates. It is not only part of how it looks and works, but it is also one characteristic which influences how people communicate on Twitter. You really have to get down to the point, because you only have 140 characters to tell your whole story. What has been a major challenge to many marketers,…
What is the next digital revolution? It’s when content by any publisher is equal. When it doesn’t matter whether you publish in the New York Times or on your blog. When you are equal to a top journalist. And that’s about to happen. This is a huge shift. It will be great for bloggers, but it will require a tremendous effort…
Some years back when I was still working at University as a research and teaching assistant, two of my professors were arguing what kind of student employees they were looking for. One was saying, he was out for the genius students. The other said: „Well if you are looking for student tutors you should rather be looking at a more…
In marketing, building an audience is one of the main steps to success. It is what most of the content and social media marketing is all about. And many efforts are directed towards building a list of subscribers in form of a list of email addresses. And rightly so. Email marketing lists have some huge advantages: You can get in…
LinkedIn is one of the most powerful places to generate leads – but a lot of people are missing out on it. Many people are using LinkedIn as a means of staying in touch with former colleagues or friends. Or to say it more clearly: They are using LinkedIn as an automatically updating address book. And that’s it. Nothing wrong…