What Separates A Good Marketer From A Great Marketer?

You know what a good marketer is? A marketer who gets you results. You know what a good marketer is? A marketer who gets you results. Click To Tweet Seriously, if you ask me what separates a good marketer from a bad marketer, the answer would be: Results. But results aren’t everything, and the marketing landscape is changing quickly. And while…

Go Freelance, Make A Life, Write A Blog (3 Inspirational Stories)

by Jonathan Gebauer (@jogebauer) Sounds easy, right? Well it’s not that easy – but it’s entirely possible. Most people won’t simply make a living by blogging, but in connection with a freelance business, and some effective social media marketing, it may be just the road you want to travel. Sometimes you just need some positive examples to get yourself motivated,…

How We Build Relationships and Why Facebook Works Better Than Most

by Susanna Gebauer (@dreckbaerfrau) A few days ago, I received a friend request on Facebook. In the PS, it said something like If you keep your Facebook strictly for friends and family – no bad feelings if you do not accept my friend request. – That got me thinking: Who do we connect to in which networks? Which networks do…

Developer or Marketer – Who Is More Important?

By Jonathan Gebauer (@jogebauer) This question often comes up when discussing new projects, online projects in general or even just your consulting fees. And it seems that everyone has his opinion, and they differ widely. Why should I be the one who can answer this question? I started my personal career as a developer. Then, when we founded exploreB2B, I…

What makes a brand successful on Tumblr?

Link: What makes a brand successful on Tumblr? unionmetrics: Tumblr is one of our favorite social platforms, and lately has hosted hundreds of the world’s top brands. We wanted to learn more about how these brands use Tumblr. Particularly, we were interested in digging into how brand content performs on Tumblr, how often and when brands post, what they… Reblogged…

For Europe, Less Startups May Mean More Success

by Jonathan Gebauer (@jogebauer) First, I need to apologize – this is a social media and marketing blog, and I constantly drift into the topics of startups and Venture Capital. But hey: I run a startup, I love running a startup, and I do believe that I have something to say. Now – let’s get started. I recently wrote an…

Your Most Valuable Assets Are: People

by Susanna Gebauer (@dreckbaerfrau) Looking at online businesses today, I sometimes get the feeling that many forget about the one most important purpose behind all online activity: The people. Here are some examples of what happens when people are not part of the equation enough. Relying on content specifications too much: We create content for Google, Facebook, Pinterest and many…