Personal Branding – 9 Reasons Why YOU As a Person Are Important

I was recently asked to give a quote as a marketing influencer (wow, I still feel very honored to be included on some of these influencer lists!). The task was to complete the sentence “You know you are a marketer when… “ As there are multiple things that make you a marketer, Jonathan and I had a little discussion about…

The Social Media Department of the Future – An Answer to Jay Baer

Yesterday, Jay Baer of Convince and Convert wrote a very interesting post: “Are Social Media Jobs About to Disappear?” Like all posts I find are great, it got me thinking – and while I respectfully disagree, I’m glad I got to read it. It got me thinking about the future of social media in a corporate world. What’s Jay’s Point?…

Marketing Automation – It’s Not All Evil!

Recently in a Facebook Group about Social Media, a new member presented himself as a student interested in social media. He wrote he specialized in automation. I did not have to wait long for the reaction I expected: The first comments started to come in “I don’t like the word automation in connection with social media” and “social media is…

Motivating Employees, Brand Advocates and Social Business

In a recent discussion with young entrepreneurs I mentioned that social media adoption in companies in Germany still is far behind other countries like the US. Someone replied: „That is because in Germany the people actually work in their working hours.“ This remark took me slightly off guard, and I had to ask Jonathan if I got that comment right?…

Content Shock: How Mark Schaefer Blew My Mind In 2014

When you are part of the international marketing community, sometimes something happens. Something scary or enlightening. Something that you know will change the way you approach marketing in general. 2014 kicked off with an event of this magnitude. Maybe not in everyone’s perception, but at least in mine. I am talking about Mark Schaefer’s initial post about content shock. Not…

9 Types Of Valuable Twitter Users (Bonus: 2 Useless Types)

Twitter is simple in features – but Twitter Users are a diverse crowd. And often they misunderstand each other. Misunderstandings lead to complaints, complaints lead to fights, and fights lead to more misunderstandings. Let me be your mediator and explain the different groups to you. Let’s dive right into it: Valuable Types Of Twitter Users 1. The Listener The Listener is…

Content Curation Has Little Value Without Your Own Voice

When we here at The Social Marketers are discussing topics for articles we are going to write for our blog; sometimes I suggest a topic and Jonathan says: “Everybody writes about that, what is your special take on this? What will make your content really something people want to read and cannot find a million times on the web?” That…