We recently worked on a marketing project, which included generating traffic from Twitter to a Website. To get the best impact, we used a mix of tweets from our own Twitter accounts and an account run by the client. Analyzing Twitter Marketing Activity The Twitter account run by the client had a fair number of followers, still, a short analysis revealed,…
I use many networks. I love most of them for unique reasons. And I get totally turned off if I see tons of Pins on Twitter, Tweets on Facebook or get notified on Facebook that someone checked into his bathroom on Foursquare (Swarm). On the other hand, it is a legitimate way of getting more results from your content creation efforts. Share…
The following post is not really a rant, but it only represents what I, myself am thinking about this topic. Is it just me, or is the online marketing community losing its edge? Is it just me, or is the online marketing community losing its edge? Click To Tweet When I started, things seemed to be different – I found…
You know what a good marketer is? A marketer who gets you results. You know what a good marketer is? A marketer who gets you results. Click To Tweet Seriously, if you ask me what separates a good marketer from a bad marketer, the answer would be: Results. But the results aren’t everything, and the marketing landscape is changing quickly. And…
Yesterday we made a decision – we moved this blog from Tumblr to WordPress. As said before, Tumblr simply didn’t offer us enough flexibility. This blog has grown rapidly and we decided it was time to take the next step. And for that, we needed something that could grow with us. Tumblr is great when you start out because it…
This one goes out to those of you who are missing the old Layout or our activity. No, we haven’t lost interest. Quite the opposite: There is more coming – as you can see we’ve moved to WordPress – this blog has become a lot more serious than we intended it to be when we started, and we are going…
by Jonathan Gebauer (@jogebauer) Sounds easy, right? Well it’s not that easy – but it’s entirely possible. Most people won’t simply make a living by blogging, but in connection with a freelance business, and some effective social media marketing, it may be just the road you want to travel. Sometimes you just need some positive examples to get yourself motivated,…
by Susanna Gebauer (@dreckbaerfrau) A few days ago, I received a friend request on Facebook. In the PS, it said something like If you keep your Facebook strictly for friends and family – no bad feelings if you do not accept my friend request. – That got me thinking: Who do we connect to in which networks? Which networks do…
By Jonathan Gebauer (@jogebauer) This question often comes up when discussing new projects, online projects in general or even just your consulting fees. And it seems that everyone has his opinion, and they differ widely. Why should I be the one who can answer this question? I started my personal career as a developer. Then, when we founded exploreB2B, I…
Link: What makes a brand successful on Tumblr? unionmetrics: Tumblr is one of our favorite social platforms, and lately has hosted hundreds of the world’s top brands. We wanted to learn more about how these brands use Tumblr. Particularly, we were interested in digging into how brand content performs on Tumblr, how often and when brands post, what they… Reblogged…