Collecting data in your online marketing efforts is not a vanity game. And the purpose of data in online marketing is neither bragging nor soothing your boss. Rather, monitoring is a question of win and lose. Only when you are carefully collecting data and monitoring all processes and results are you able to figure out the optimal marketing process(es) for…
Working on marketing with young companies and founders can be very rewarding – and very depressing. Rewarding because there is so much these entrepreneurs can achieve with just a little hard work and some brains. Depressing, because there are the few that do not seem to want success and find so many lame explanations why marketing is not what they…
In Online Marketing and Social Media things are never static. What works today can be totally useless tomorrow. What works in one situation can be totally wrong in another. What is perfect for one company might have a negative effect on another. It is not only Google or Facebook who are changing the rules of the game constantly. There are…
You know what a good marketer is? A marketer who gets you results. You know what a good marketer is? A marketer who gets you results. Click To Tweet Seriously, if you ask me what separates a good marketer from a bad marketer, the answer would be: Results. But the results aren’t everything, and the marketing landscape is changing quickly. And…
by Jonathan Gebauer (@jogebauer) Very often I make assumptions: This product is of interest to that audience This message will convert This message will lead to sharing This action will lead to this reaction … More often then not these can be tested before being implemented in a wider context. The importance of testing marketing assumptions Yesterday I published a…
Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing. And a new generation of marketers is already doing it, changing the landscape of marketing forever. Lowering the costs and generating results that old school marketers can only dream about. You can be one of them! What Is the…