by Jonathan Gebauer (@jogebauer) First, I need to apologize – this is a social media and marketing blog, and I constantly drift into the topics of startups and Venture Capital. But hey: I run a startup, I love running a startup, and I do believe that I have something to say. Now – let’s get started. I recently wrote an…
by Susanna Gebauer (@dreckbaerfrau) Looking at online businesses today, I sometimes get the feeling that many forget about the one most important purpose behind all online activity: The people. Here are some examples of what happens when people are not part of the equation enough. Relying on content specifications too much: We create content for Google, Facebook, Pinterest and many…
by Jonathan Gebauer (@jogebauer) When it comes to online content marketing, you cannot deny that Copyblogger is a big name. One of the biggest out there. They are in the place where dreams become reality. Brian Clark founded Copyblogger as his own simple one-man-band style blog back in 2006, started talking about marketing with content and it grew from there…
by Susanna Gebauer (@dreckbaerfrau) I read this remark in G+ yesterday (Shared by Brian Gosur), and it nails down one of the biggest misunderstandings of social media I have to deal with in conversations with clients or potential clients. Many people still believe they can simply snap their fingers in social media and see results. Or in other words, they…
by Jonathan Gebauer (@jogebauer) Update Feb 5 2015: Gavin Hammar, Founder and CEO of Sendible got in touch today via the comment section. He apologized and offered us 6 month free with Sendible for our trouble and assuring us that the technical problems have been fixed. While this remains an incredible example of what not to do I have to…
by Susanna Gebauer (@dreckbaerfrau) Content and social media marketers write a lot of content. For us, The Social Ms, the process usually goes: One of us writes a piece of content and the other reads, corrects, comments and adds his/her thoughts. I think this process adds to the original piece of content. But I know that sometimes it would be…
by Jonathan Gebauer (@jogebauer) Recently I sat in a talk given by a VC employee comparing the availability and performance of Venture Capital in Berlin to London and the Silicon Valley. While Silicon Valley, of course, took the lead by far, he came to the conclusion that Berlin and London were roughly the same in ranking. The bigger US Funds…
by Susanna Gebauer (@dreckbaerfrau) I am sure, some of my readers will already have the response on their tongue: “Social Media is not about selling” – but that is less than half the truth. Most of us marketers (and not only us) would not even be in social media (or maybe only to chat with friends) without the possibility to…
by Susanna Gebauer (@dreckbaerfrau) Measuring is key to marketing success. It is the fine art of marketing. Without measuring what you are getting out of what you are doing, you are flying blind. Numbers are not only for bragging; they are the proof that what you are doing is taking you where you want to go (or that you are…
by Jonathan Gebauer (@jogebauer) Very often I make assumptions: This product is of interest to that audience This message will convert This message will lead to sharing This action will lead to this reaction … More often then not these can be tested before being implemented in a wider context. The importance of testing marketing assumptions Yesterday I published a…