A while ago we had a client who was at a fairly early stage with their marketing efforts. They had basically no traffic, no social media followers or fans to speak of and just a handful of email subscribers. Their blog was a mess and barely readable. After a few days which we spent on analyzing and optimizing their efforts…
In a recent comment to one of our blog posts, one of our readers wrote that „Social Media is Bullshit.” Social Media would be good for brand and engagement and terrible for conversion. Social Media would not make you money, and if you need sales, you should pick up the phone and make calls. That is such a short-sighted and…
The following post is a guest post by Sarah Landrum. After graduating from Penn State with degrees in Marketing and Public Relations, Sarah Landrum moved to Harrisburg to become a digital marketer. She is also a freelance writer and the founder of Punched Clocks, a career development blog that helps readers find happiness and success in life and at work. Follow…
Many people are frustrated when they are starting out in Social Media. They are stuck in a circle: No Followers – No shares and retweets – no social audience – no new followers. No matter how great the information is which you share on your social accounts without an initial audience, it is like a well-hidden secret which no one…
You have probably all heard about cold calling in connection with sales. And most of you probably know, that the success rate for warm sales as for instance through referrals from happy customers are much higher than for cold calling. Not talking about the bad feeling many people (including me) have when they have to do cold calling. Recently I…
I recently came across a post by Kristi Hines on Social Media Examiner about tools and use-cases for these tools with automating your social accounts. Now, I guess you are already aware, that we here at The Social Ms are big fans of marketing automation. That we firmly believe that to achieve a lot with Social Media you will one…
We are currently working on a project that involved asking people about their problems and fears when starting out in Social Media Marketing – and one of the most given answers surprised me: “I fear saying something wrong, damaging my company’s profile and bringing long term damage to it. Nothing ever really get’s deleted on the internet.” I’m not surprised…
Talking to clients I sometimes get the impression they only want the big numbers which in their eyes represents the huge success of social media marketing. But they most definitely do not want the sweat, the effort and often the multiple frustrations that come for free on your path to social media marketing success. They talk about going „viral“ long…
Working with clients and talking to founders we realized that some of them are missing the essential element for their social media marketing success: They need to be willing to create content and tell stories – the whole time. Many of the people we talk to believe that social media marketing is all about posting updates and being constantly active…
I recently read a guest post by Mark Schaefer on the Convince and Convert blog. Mark wrote about the problem of traffic not being a very meaningful KPI in marketing. Often untargeted traffic would lead to people clicking on a link only to leave again after a few seconds. Instead of going for traffic, marketers should look for trust. And…