Why Some Traffic Is Freezing Cold And Some Blazing Hot – And How To Heat Up Some Of Your Traffic

You have probably all heard about cold calling in connection with sales. And most of you probably know, that the success rate for warm sales as for instance through referrals from happy customers are much higher than for cold calling. Not talking about the bad feeling many people (including me) have when they have to do cold calling. Recently I…

Marketing Automation: 4 Things You Should Not Do

I recently came across a post by Kristi Hines on Social Media Examiner about tools and use-cases for these tools with automating your social accounts. Now, I guess you are already aware, that we here at The Social Ms are big fans of marketing automation. That we firmly believe that to achieve a lot with Social Media you will one…

The Internet May Be Written in Ink – But It’s Going Straight to DVD

We are currently working on a project that involved asking people about their problems and fears when starting out in Social Media Marketing – and one of the most given answers surprised me: “I fear saying something wrong, damaging my company’s profile and bringing long term damage to it. Nothing ever really get’s deleted on the internet.” I’m not surprised…

Basics of Social Media Marketing Success

Talking to clients I sometimes get the impression they only want the big numbers which in their eyes represent the huge success of social media marketing. But they most definitely do not want the sweat, the effort and often the multiple frustrations that come for free on your path to social media marketing success. They talk about going „viral“ long…

Storytelling: The Importance of Your Own Stories for Your Social Media Success

Working with clients and talking to founders we realized that some of them are missing the essential element for their social media marketing success: They need to be willing to create content and tell stories – the whole time. Many of the people we talk to believe that social media marketing is all about posting updates and being constantly active…

Marketing Metrics: Traffic Might Not Be the Best Metric – But It’s One of the First

I recently read a guest post by Mark Schaefer on the Convince and Convert blog. Mark wrote about the problem of traffic not being a very meaningful KPI in marketing. Often untargeted traffic would lead to people clicking on a link only to leave again after a few seconds. Instead of going for traffic, marketers should look for trust. And…

Something I Did Went Totally Viral – and All I Got Was a Lousy Article Idea

I’ve been smiling all day – and contrary to the headline, the awkwardness of the moment quickly faded away. But let me explain first: As a social media marketer, I used to be active on a lot more social networks earlier in my career. When we were marketing our now offline web service exploreB2B, we were actively using Quora. It…

6 Months of Blogging – A Recap

This post will be divided into two different sections – this blog is written by two people, Susanna Gebauer and Jonathan Gebauer, and for the recap of this experience we decided to give our personal views of the experience. First, you can read Susanna’s version of the last half year after introducing this blog. Susanna’s Recap of 6 Month of…

About the Big Misconception “Social Media Marketing Does not Work for Me”

In his last article, Jonathan wrote about the misunderstanding in social media marketing: The expectation of marketing success coming with the push of a red button. And you only need someone to show you where that red button is and how to push it. But as always: It is not that easy. I have been thinking if my take on…

The Importance of Content in Social Media Marketing

Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product in social media? And most of the time the answer is: It’s the…