Some years back when I was still working at University as a research and teaching assistant, two of my professors were arguing what kind of student employees they were looking for. One was saying, he was out for the genius students. The other said: „Well if you are looking for student tutors you should rather be looking at a more…
There is a lot of unused power in Twitter conversations. Many people, active on Twitter, tweet. They may even do so successfully. But there is much more to Twitter than simply tweeting quotes, links or statements. There is a tremendous power to unleash in Twitter conversations. The simplest way of using Twitter conversations is to monitor hashtags, keywords or phrases…
There are endless social media marketing mistakes you can make, but some seem to be more common than others especially for beginners. And most of the mistakes are made with good intentions. Still, these mistakes hurt your success. And more: The lack of achieving the necessary results lets many young entrepreneurs turn away from social media marketing to try their…
Talking to marketers, entrepreneurs and social media people I often hear things like „this does not work,“ „you should not do that“ and „doing that is bad.“ And most of the time I think these people are awfully wrong because what they say is: „I have no clue how to do this right.“ By not admitting this and claiming the…
A friend of mine is going to run the Berlin Marathon at the end of September this year. It all started over two and a half years ago when she asked me if I would run the Nike women’s run (called “We own the night” in 2013) with her. Since then she runs regularly, and it also motivated me to…
There are millions of people on Twitter. Some of them are worth to connect to and others you rather do not want on your list of friends and followers. There are many reasons why you should keep your eyes open for rather spammy Twitter accounts and accounts you rather do not want to associate with. Especially when you go for…
A few days ago we talked to a new contact about his projects, marketing ideas and how we may be able to work together in the future. And he said, one of the reasons he likes our work is that we did it ourselves: We have faced the same marketing challenges other entrepreneurs face. We have had to learn marketing…
Sometimes I am shocked by how many wrong perceptions and misunderstandings of Twitter are presented as professional advice from so-called social media experts. Maybe it is because I myself am a heavy Twitter user and our social media success started with finding out how Twitter can be used for marketing a young company that I am so often thinking „what…
Working on marketing with young companies and founders can be very rewarding – and very depressing. Rewarding because there is so much these entrepreneurs can achieve with just a little hard work and some brains. Depressing, because there are the few that do not seem to want success and find so many lame explanations why marketing is not what they…
Last week Jonathan and I did a workshop on Marketing for young companies. (In case some of the participants are reading this: I really hope you got something out of it. It was a lot of fun.) One of the questions that came up was „Why aren’t you doing more on Facebook. I know a (German) Social Media Consultant, who…