13 Social Media Marketing Mistakes Many Beginners Make

There are endless social media marketing mistakes you can make, but some seem to be more common than others especially for beginners. And most of the mistakes are made with good intentions. Still, these mistakes hurt your success. And more: The lack of achieving the necessary results lets many young entrepreneurs turn away from social media marketing to try their…

Online Marketing: Don’t Just Do The Right Things – Do Them Right

Talking to marketers, entrepreneurs and social media people I often hear things like „this does not work,“ „you should not do that“ and „doing that is bad.“ And most of the time I think these people are awfully wrong because what they say is: „I have no clue how to do this right.“ By not admitting this and claiming the…

Social Media Marketing And Its Similarities To Training For A Marathon

A friend of mine is going to run the Berlin Marathon at the end of September this year. It all started over two and a half years ago when she asked me if I would run the Nike women’s run (called “We own the night” in 2013) with her. Since then she runs regularly, and it also motivated me to…

Social Media Marketing: Why Practical Experience Will Always Top Book Knowledge

A few days ago we talked to a new contact about his projects, marketing ideas and how we may be able to work together in the future. And he said, one of the reasons he likes our work is that we did it ourselves: We have faced the same marketing challenges other entrepreneurs face. We have had to learn marketing…

Social Media Fail: Twitter is Not Just About News

Sometimes I am shocked by how many wrong perceptions and misunderstandings of Twitter are presented as professional advice from so-called social media experts. Maybe it is because I myself am a heavy Twitter user and our social media success started with finding out how Twitter can be used for marketing a young company that I am so often thinking „what…

7 Sorry Excuses For Not Doing Marketing Right Now

Working on marketing with young companies and founders can be very rewarding – and very depressing. Rewarding because there is so much these entrepreneurs can achieve with just a little hard work and some brains. Depressing, because there are the few that do not seem to want success and find so many lame explanations why marketing is not what they…

Marketing Process: You Need to Do Every Step At The Right Time

A while ago we had a client who was at a fairly early stage with their marketing efforts. They had basically no traffic, no social media followers or fans to speak of and just a handful of email subscribers. Their blog was a mess and barely readable. After a few days which we spent on analyzing and optimizing their efforts…

132 Social Media Case Studies – Successes and Failures

In a recent comment to one of our blog posts, one of our readers wrote that „Social Media is Bullshit.” Social Media would be good for brand and engagement and terrible for conversion. Social Media would not make you money, and if you need sales, you should pick up the phone and make calls. That is such a short-sighted and…