About the Big Misconception “Social Media Marketing Does not Work for Me”

In his last article, Jonathan wrote about the misunderstanding in social media marketing: The expectation of marketing success coming with the push of a red button. And you only need someone to show you where that red button is and how to push it. But as always: It is not that easy. I have been thinking if my take on…

The Importance of Content in Social Media Marketing

Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product on social media? And most of the time the answer is: It’s the…

The Importance of Timing in Marketing

Recently I sent a guest post suggestion to a (German) blog. They accepted (after two weeks) and told me the publication date would be in 6 (six!) weeks. Maybe I have the wrong expectations, but from my experience, that is an awfully long reaction time. I usually get an answer to a guest post suggestion within 48 hours and often the…

Why False Assumptions and Wrong Metrics Can Kill Your Marketing Success

In marketing we make many assumptions: How will people perceive a message? Who is our typical buyer? Where is our target audience? How can we attract the most buyers? What is the key trigger that makes people buy our product. … Our marketing success largely depends on us making the right assumptions, measuring the right numbers and noticing as early…

How Not to Build a New Presence in Social Media

There is so much crap social media advice out there, once in a while it simply leaves me speechless. As told before I am a member of a (German) Social Media Marketing group on Facebook. This morning I saw the (totally legitimate) question of how to gain fans on Facebook for a new page without paying for ads. Although there…

Clicks per Share – G+ or Facebook – Are We Doing Facebook All Wrong?

Recently Jonathan and I talked about Google+ and our impression, that we get very little traffic from there to our blog. We discussed if this is either due to the fact that people don’t share our content on G+ or if people don’t click on content shared on G+. Incidentally, I was also pointed to an article on Business Insider,…

Marketing Needs to Start BEFORE…

“Before what?” you ask. Before you actually launch something. Before you sell. Before you are even ready. If you are going to start something new – the minute you decide that you are going to do it is the right time to start marketing – do not make the mistake of waiting with your marketing until everything else is finished…

The Difference Between Content Marketing, Social Media Marketing and SEO

If the title of this post doesn’t sound very original to you – that’s because it’s not. There are many posts about this topic. But I am still surprised on a daily basis by the ignorance with which the differences between these different areas of online marketing are met by various people… even members of the online marketing community. So…