I’ve been smiling all day – and contrary to the headline, the awkwardness of the moment quickly faded away. But let me explain first: As a social media marketer, I used to be active on a lot more social networks earlier in my career. When we were marketing our now offline web service exploreB2B, we were actively using Quora. It…
This post will be divided into two different sections – this blog is written by two people, Susanna Gebauer and Jonathan Gebauer, and for the recap of this experience we decided to give our personal views of the experience. First, you can read Susanna’s version of the last half year after introducing this blog. Susanna’s Recap of 6 Month of…
In his last article, Jonathan wrote about the misunderstanding in social media marketing: The expectation of marketing success coming with the push of a red button. And you only need someone to show you where that red button is and how to push it. But as always: It is not that easy. I have been thinking if my take on…
Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product on social media? And most of the time the answer is: It’s the…
Twitter marketing seems to be an easy and straightforward way to reach out to your target audience. You have 140 (now 280) characters to talk to your followers and build a connection. But there is so much more to Twitter marketing. It is no secret that we here at The Social Ms are huge fans of Twitter. The reasons are…
We love to have you as readers! And we do try to provide you with a lot of helpful marketing advice, musings, and discussions. We firmly believe that you can learn a lot from our blog posts. Still, from our experience, we would say: Reading one blog is not enough. While we are telling you what we know about marketing…
Recently I sent a guest post suggestion to a (German) blog. They accepted (after two weeks) and told me the publication date would be in 6 (six!) weeks. Maybe I have the wrong expectations, but from my experience, that is an awfully long reaction time. I usually get an answer to a guest post suggestion within 48 hours and often the…
In marketing we make many assumptions: How will people perceive a message? Who is our typical buyer? Where is our target audience? How can we attract the most buyers? What is the key trigger that makes people buy our product. … Our marketing success largely depends on us making the right assumptions, measuring the right numbers and noticing as early…
There is so much crap social media advice out there, once in a while it simply leaves me speechless. As told before I am a member of a (German) Social Media Marketing group on Facebook. This morning I saw the (totally legitimate) question of how to gain fans on Facebook for a new page without paying for ads. Although there…
Recently Jonathan and I talked about Google+ and our impression, that we get very little traffic from there to our blog. We discussed if this is either due to the fact that people don’t share our content on G+ or if people don’t click on content shared on G+. Incidentally, I was also pointed to an article on Business Insider,…