by Susanna Gebauer (@dreckbaerfrau) When we started out as entrepreneurs with a vision and an idea, to say the least, we were naive. We believed that PR would be a good idea to help with making our new startup know to a larger audience. It could have worked… Like so many other founders we loved our idea, and we firmly…
by Susanna Gebauer (@dreckbaerfrau) I recently came across an infographic on Pinterest, which told me exactly how often I should post on Social Media. And while there might be some vague truth behind the classification of some networks as “high volume” and others as “low volume” networks, I still think this infographic has it all wrong. There is no general…
by Susanna Gebauer (@dreckbaerfrau) I am active on Social Media – ok I am very active. Obviously, that puts me on the radar of many people who want to sell things, even the consultants who want to sell me social media advice. I get sales pitches by social media consultants all the time. And to say the least, there has not…
by Susanna Gebauer (@dreckbaerfrau) I recently was told about an incident in a Facebook group that totally surprised me and to say the least shocked me. And it proves again, that Germans do not understand Social Media – and maybe never will (I am German btw). Someone was banned from a (German) Facebook group and attacked/trolled massively because he or…
Update: Shortly after writing this article, the first tool mentioned here (Sendible) started failing us. After a month of back and forth with their support we will cancel all accounts we have there. I cannot recommend it any more! I am a social media marketer and as such I am a huge fan of social media automation, especially on…
By Jonathan Gebauer (@jogebauer) Content creation is at the heart of any successful social media strategy. But there is one thing that will make all the difference between you and all the others out there. And that is the passion you put into your content creation. Passion is what made blogging and bloggers become more successful than established newspapers. Passion…
by Susanna Gebauer (@dreckbaerfrau) I was asked this question yesterday – and decided it deserved a longer answer. Because no short answer does do this very important questions justice. There are several points to social media activities, where you can be lead astray, and most of the mistakes are made not only by freelancers but also by others – for…
by Susanna Gebauer (@dreckbaerfrau) Update: Shortly after writing this article, the first tool mentioned here (Sendible) started failing us. After a month of back and forth with their support we cancelled all our accounts there! A while later Sendible’s CEO got in touch with us, appologized and offered us a couple of months free account to try it again. We…
by Susanna Gebauer (@dreckbaerfrau) Truth be told: I do not even know, what they teach in „Marketing“ at university… Honestly, I am a mathematician turned strategic consultant turned founder/entrepreneur turned marketer. Everything I know about online marketing and social media I learned by doing: By reading blog posts, trying things out, evaluating results, stepping back, thinking again … and learning…