On Twitter: Direct Message or No Direct Message

by Susanna Gebauer (@dreckbaerfrau) Update: Shortly after writing this article, the first tool mentioned here (Sendible) started failing us. After a month of back and forth with their support we cancelled all our accounts there! A while later Sendible’s CEO got in touch with us, appologized and offered us a couple of months free account to try it again. We…

Can You Learn Social Media and Online Marketing at University?

by Susanna Gebauer (@dreckbaerfrau) Truth be told: I do not even know, what they teach in „Marketing“ at university… Honestly, I am a mathematician turned strategic consultant turned founder/entrepreneur turned marketer. Everything I know about online marketing and social media I learned by doing: By reading blog posts, trying things out, evaluating results, stepping back, thinking again … and learning…