by Jonathan Gebauer (@jogebauer) (Disclaimer: The following represents my personal view of SEO and the monopoly in the search engine market.) There is a reason this blog and this site are called “The Social Marketers” and not “The Online Marketers”: We love social media marketing. We’re not very keen on SEO and SEM. Why? Anything related to Search Engines makes…
Cross promotion should be part of any social media strategy – from setting up your first account and getting your first few followers, to setting up multiple accounts on various social networks, the concept of cross promoting your social identity has the power to grow your social media a lot faster than without it. Cross promotion should be part of…
by Susanna Gebauer (@dreckbaerfrau) I recently came across an infographic on Pinterest, which told me exactly how often I should post on Social Media. And while there might be some vague truth behind the classification of some networks as “high volume” and others as “low volume” networks, I still think this infographic has it all wrong. There is no general…
by Susanna Gebauer (@dreckbaerfrau) I am active on Social Media – ok I am very active. Obviously, that puts me on the radar of many people who want to sell things, even the consultants who want to sell me social media advice. I get sales pitches by social media consultants all the time. And to say the least, there has not…
by Susanna Gebauer (@dreckbaerfrau) I recently was told about an incident in a Facebook group that totally surprised me and to say the least shocked me. And it proves again, that Germans do not understand Social Media – and maybe never will (I am German btw). Someone was banned from a (German) Facebook group and attacked/trolled massively because he or…
by Susanna Gebauer (@dreckbaerfrau) I was asked this question yesterday – and decided it deserved a longer answer. Because no short answer does do this very important questions justice. There are several points to social media activities, where you can be lead astray, and most of the mistakes are made not only by freelancers but also by others – for…
by Jonathan Gebauer (@jogebauer) Do you really believe that Facebook’s recent announcement that they will reduce the rank of the famous clickbait headlines will make clickbait disappear? Well, maybe you should take a deep breath, and start thinking. Food for thought #1 – Clickbait will adapt What are clickbait headlines? They are a way of making you click on a…
by Jonathan Gebauer Susanna talked about the simple strategy all influencers used to grow their Twitter accounts. Today’s post is about why Twitter and content together are the best way to start a social media traffic generation strategy. Twitter and content (whether curated or original content) are at the heart of every single reliable social media traffic generation strategy I…