How to Motivate Your Coworkers to Start Blogging

The following is a guest post by Jill Phillips. Jill is a freelance writer from Buffalo, NY. She writes about business and tech topics. When she is not writing, Jill enjoys taking photos and hiking with her dog. Connect with Jill via Twitter @jillphlps Having and maintaining a company blog is rapidly becoming an important marketing strategy for businesses. However, creating…

The Social Media Department of the Future – An Answer to Jay Baer

Yesterday, Jay Baer of Convince and Convert wrote a very interesting post: “Are Social Media Jobs About to Disappear?” Like all posts I find are great, it got me thinking – and while I respectfully disagree, I’m glad I got to read it. It got me thinking about the future of social media in a corporate world. What’s Jay’s Point?…

Motivating Employees, Brand Advocates and Social Business

In a recent discussion with young entrepreneurs I mentioned that social media adoption in companies in Germany still is far behind other countries like the US. Someone replied: „That is because in Germany the people actually work in their working hours.“ This remark took me slightly off guard, and I had to ask Jonathan if I got that comment right?…

“Success is a process, not an event”

by Susanna Gebauer (@dreckbaerfrau) I read this remark in G+ yesterday (Shared by Brian Gosur), and it nails down one of the biggest misunderstandings of social media I have to deal with in conversations with clients or potential clients. Many people still believe they can simply snap their fingers in social media and see results. Or in other words, they…

The Secret to Not Starting From Scratch – Cross Promotion in Social Media

Cross promotion should be part of any social media strategy – from setting up your first account and getting your first few followers, to setting up multiple accounts on various social networks, the concept of cross promoting your social identity has the power to grow your social media a lot faster than without it. Cross promotion should be part of…