How “Brands” relate to “Sales” in Social Media

October 29, 2014 post_author

by Susanna Gebauer (@dreckbaerfrau) I am sure, some of my readers will already have the response on their tongue: “Social Media is not about selling” – but that is less than half the truth. Most of us marketers (and not only us) would not even be in social media (or maybe only to chat with friends) without the possibility to…

Do Not Trust: Self-Proclaimed Social Media “Consultants” Are Dangerous

September 28, 2014 post_author

by Susanna Gebauer (@dreckbaerfrau) I am active on Social Media – ok I am very active. Obviously, that puts me on the radar of many people who want to sell things, even the consultants who want to sell me social media advice. I get sales pitches by social media consultants all the time. And to say the least, there has not…