The following is a guest post by John Unger: “I’m a UK native writer, entrepreneur, and idea guy. I’m interested in business and digital marketing. So, basically, I cover these topics in my articles. I hope that my writing inspires and helps my readers. You can find more articles in my social networks. Follow me on Twitter and Google+.” Determining the…
Visuals don’t make the success of your blogging – at least not when starting a new blog. I’m currently in the process of setting up a new blogging project. It’s not my idea but my girlfriends, but Susanna and I will be involved closely. It’s a lifestyle project; the topic is how to lead a more active lifestyle, and we’re…
There is so much crap social media advice out there, once in a while it simply leaves me speechless. As told before I am a member of a (German) Social Media Marketing group on Facebook. This morning I saw the (totally legitimate) question of how to gain fans on Facebook for a new page without paying for ads. Although there…
When you are part of the international marketing community, sometimes something happens. Something scary or enlightening. Something that you know will change the way you approach marketing in general. 2014 kicked off with an event of this magnitude. Maybe not in everyone’s perception, but at least in mine. I am talking about Mark Schaefer’s initial post about content shock. Not…
When we here at The Social Marketers are discussing topics for articles we are going to write for our blog; sometimes I suggest a topic and Jonathan says: “Everybody writes about that, what is your special take on this? What will make your content really something people want to read and cannot find a million times on the web?” That…
by Jonathan Gebauer Susanna talked about the simple strategy all influencers used to grow their Twitter accounts. Today’s post is about why Twitter and content together are the best way to start a social media traffic generation strategy. Twitter and content (whether curated or original content) are at the heart of every single reliable social media traffic generation strategy I…