Blogging Success: 7 Reasons New Bloggers Fail

Recently in the comment section of an article on businesses grow by Mark Schaefer (“Why you don’t want to be Chris Brogan“) a discussion between Jay Baer and Jonathan came up if in today’s internet world Jay would still build his business around a blog or if it even would be possible today to really grow a successful blog. From…

4 Ideas for Content Optimization (Other Than Keywords)

If you are active in content marketing, I guess you have heard (or read) the advice that you have to keyword optimize your content. While I agree that you should consider which are the words people expect you to use for certain topics and which terms are commonly used, I also think putting too much focus on keyword optimization can…

Blogging in English – When It’s Not Your Primary Language

“Can I or should I write on my blog in English, even if it’s not my primary language?” This question comes up quite frequently in online marketing, by a lot of different people and for a lot of different reasons. The internet united most parts of the world – and the most common language is English. Content in the English…

Go Freelance, Make A Life, Write A Blog (3 Inspirational Stories)

by Jonathan Gebauer (@jogebauer) Sounds easy, right? Well it’s not that easy – but it’s entirely possible. Most people won’t simply make a living by blogging, but in connection with a freelance business, and some effective social media marketing, it may be just the road you want to travel. Sometimes you just need some positive examples to get yourself motivated,…

Hustle: Before People READ They Must CLICK

by Susanna Gebauer (@dreckbaerfrau) What makes some blogs/bloggers successful while others are passing by fairly unnoticed? Of course, the first and very important reason is the quality of the content, but there is more to the success of a blog than the content published. I am absolutely sure, there are thousands of blogs out there that I would love to…

A Pain Free and Easy Way to Start a Blog and Why to DO IT NOW!

We are living in a world where literally everyone is a marketer. Everyone is marketing something – even if it is just himself. And one of the most accessible ways to market yourself is a blog. I really believe that everyone should write and publish. But still many people don’t. So why should you start now? Because the content you…