Simple SEO Optimizations – Low hanging SEO Fruit… – Podcast Episode

A lot of SEO advice is based on complicated strategies that you will have to implement over the course of months or even years. These are all valuable – but often, simple SEO optimizations are what give you the edge over your competition. ´╗┐ This podcast was produced with the following equipment: – – In this episode of Marketing in…

Content Creation: 8 Tools You Should Use To Create Better Content

Producing enough and engaging content is one of the biggest challenges for social media and content marketers. That is not only an impression we get from talking to entrepreneurs and marketers. The yearly content marketing benchmark compiled by Content Marketing Institute and Marketing Profs also confirms this: Here are some tools, which can help you create more, better and more…

4 Ideas for Content Optimization (Other Than Keywords)

If you are active in content marketing, I guess you have heard (or read) the advice that you have to keyword optimize your content. While I agree that you should consider which are the words people expect you to use for certain topics and which terms are commonly used, I also think putting too much focus on keyword optimization can…