How One Headline Can Make or Break Your Content Marketing Success

How much time are you spending on your headline or subject line? Often once a text (blog post, email, etc.) is finished, we quickly write a few words that come to mind. And that’s it. Does it surprise you that PR people often spend at least as much time on the headline of a messaging document as on the document…

Storytelling: 7 Ideas About What to Tell Your Audience

Often when we talk to entrepreneurs who would love to start with content marketing or blogging, they say something like we do not know what kind of content to publish we do not have so many interesting stories to tell why should people want to read what we have to say we are no writers (filmmakers, photographers, …) Most of…

Why Startups and Bloggers Both Fail at Blogger Outreach

Startups need attention and a very relevant technique to gaining attention is maintaining a healthy relationship with bloggers. Bloggers (no matter how popular) need content, things to write about and news to spread. Sounds like a joint venture made in heaven? True – but as always, things aren’t that simple. The Diversity of the Blogosphere The Blogosphere is made up…

6 Months of Blogging – A Recap

This post will be divided into two different sections – this blog is written by two people, Susanna Gebauer and Jonathan Gebauer, and for the recap of this experience we decided to give our personal views of the experience. First, you can read Susanna’s version of the last half year after introducing this blog. Susanna’s Recap of 6 Month of…

Content Publishing: Own Blog vs. Guest Posting

Yesterday we talked to someone who just started a new project and who has to think about how to best raise attention for his new project. There is no question that they are going for content publishing. But in answer to my remark “You don’t have a blog yet!” he raised the question what would be better for their content: Publish…

Why You Need to Approach Blogging Like a Business (Blogging Is NOT Art)

I recently made a discovery: Quite a few successful bloggers started their now famous blogs after failing at a different business. Let me give you an example: Uber-blogger Jeff Bullas, who writes one of the most successful marketing blogs in the world. Seven years ago Jeff went through a divorce; his business went bankrupt, and he was 50,000$ in debt.…