Sales funnels are everywhere these days. They range from simple to complex. A blogger just trying to squeeze out a few bucks to be able to afford server costs might just sell his ebook via a very simple sales funnel that consists of a few emails, a small freebie and finally the offer for his product. A corporation, on the…
So, another week. Last week’s show was about a coming digital revolution – and why Publishing is going to change. This week I want to focus on one detail that got a bit neglected last week: What is going to change for SEO when web traffic doesn’t happen in the browser anymore? Spoiler alert: It’s going to change too. Massively!…
I miss the beginning of 2014. When Mark Schaefer completely shocked the marketing community with Content Shock. And when it lead to discussions and even fights among marketing bloggers. Discussions that brought the marketing community forward – when everybody had an opinion and stood by it without thinking too much about whether this would anger other bloggers, fellow marketers or…
For most businesses the summer season means a little slowing down. Fewer customer requests, fewer projects, and deadlines are a bit further ahead. This gives us time to lean back, take a breath and relax. And time to start something we always wanted to do, but somehow there was never enough time. Now with business slowing down and more time…
Last week Jonathan and I did a workshop on Marketing for young companies. (In case some of the participants are reading this: I really hope you got something out of it. It was a lot of fun.) One of the questions that came up was „Why aren’t you doing more on Facebook. I know a (German) Social Media Consultant, who…
I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…
This post will be divided into two different sections – this blog is written by two people, Susanna Gebauer and Jonathan Gebauer, and for the recap of this experience we decided to give our personal views of the experience. First, you can read Susanna’s version of the last half year after introducing this blog. Susanna’s Recap of 6 Month of…
I recently launched our new podcasts. Originally I planned to do one episode every Sunday, nothing big, 10 minutes each time. Everyone is doing Podcasts these days, and I just thought I’d give it a try. I also wasn’t going to invest a lot in it – I still won’t, at least for now. No expensive shiny mics, no mixer…
Recently in the comment section of an article on businesses grow by Mark Schaefer (“Why you don’t want to be Chris Brogan“) a discussion between Jay Baer and Jonathan came up if in today’s internet world Jay would still build his business around a blog or if it even would be possible today to really grow a successful blog. From…
We have written some articles about how to grow your Twitter account to achieve Twitter success. Our assumption for these articles was that you are already present on Twitter and “just” want to know how to grow a targeted following and with it gain more traffic to your content. Talking to some newbies on Twitter, I realized that there are…