When you start blogging, there are two mandatory questions you need to ask yourself: What kind of content you want/can to produce, and how to get traffic for your blog. Both questions don’t have simple answers – but for this post, I’ll assume that you have an answer to the first one. So, let’s see how we are going to…
I believe that online marketing consulting is broken – and that you, the clients are the ones that pay the price. The following is why, but let’s start with a short story: “Wait a second. You hired us to help you optimize your online marketing activities, but you are not collecting data… at all? You are flying blind.” That was…
Let’s start with a warning: Reading this may cause your hat to roll off. Your black hat, gray hat or white hat, I mean. Somehow, there is still a lot of talk about social media marketing that is done the proper way, and social media marketing that is done the wrong way. And terms like “black hat” or “white hat”…
“Collecting new email subscribers” is an important part of online marketing – this post is a guide to teach you how to grow your list effectively and give you ideas to improve your conversion rate. When you are running a web-based business, like a blog or similar, you probably have heard the phrase “The money is in the list.” What…
We have written some articles about how to grow your Twitter account to achieve Twitter success. Our assumption for these articles was that you are already present on Twitter and “just” want to know how to grow a targeted following and with it gain more traffic to your content. Talking to some newbies on Twitter, I realized that there are…
As you might already have found out – we are fans of a Twitter tool called . We have already written a review about it, and we are constant users – because it offers incredible features to manage and grow Followers for Twitter accounts of any size. Today I want to show you how to make sure that your Twitter…
Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing. And a new generation of marketers is already doing it, changing the landscape of marketing forever. Lowering the costs and generating results that old school marketers can only dream about. You can be one of them! What Is the…
by Jonathan Gebauer (@jogebauer) If you read my recent article about social media strategy or Susanna’s recent article on how to grow followers, then you know that we (like anybody else successful on Twitter) rely heavily on the Follow-Unfollow-Strategy. Basically, this strategy means you follow people and then unfollow those who didn’t follow back after a while. I won’t go…