Every blogger needs tools, WordPress plugins, and web services to successfully run a blog. But when you’re starting out, it can be hard to actually know which ones you need and which ones you can skip. There are almost 60,000 WordPress plugins in the official plugin directory, there are 1000s of tools and web services, and there is no one…
We know how it is: You work on a project, with clients, write a book or a product. There is barely time to get your daily workload done – and then there is online marketing and social media: You know you should do it regularly, but there never seems to be enough time to get it all done. But: You…
So, you started a blog? Great. But times changed, and taking a blog from zero traffic to massive success is a lot harder than it was 10 years ago. Or even 2 years ago. One reason for that is, that today a lot of the regular tasks you need to do as a blogger need to be done on a…
The following is a guest post by Tom Jager. Tom is a professional blogger. He works at Royal-Essays. He has a degree in Law and English Literature. Tom has written numerous articles/online journals. You can reach him at G+ or Facebook. Let’s be honest now and admit it – we all feel lazy sometimes when we have to write a blog, especially…
The Following is a guest post by Julie Ellis. Julie Ellis – experienced freelance writer, marketer and passionate traveler. When she’s not engaged in helping her customers and students, you can find her reading articles and books of young writers and attending marketing conferences. Follow Julie’s Twitter and Google+ to learn more about academic and business writing skills. Content marketing is a…
Producing enough and engaging content is one of the biggest challenges for social media and content marketers. That is not only an impression we get from talking to entrepreneurs and marketers. The yearly content marketing benchmark compiled by Content Marketing Institute and Marketing Profs also confirms this: Here are some tools, which can help you create more, better and more…
Recently in a Facebook Group about Social Media, a new member presented himself as a student interested in social media. He wrote he specialized in automation. I did not have to wait long for the reaction I expected: The first comments started to come in “I don’t like the word automation in connection with social media” and “social media is…
by Susanna Gebauer (@dreckbaerfrau) Update: Shortly after writing this article, the first tool mentioned here (Sendible) started failing us. After a month of back and forth with their support we cancelled all our accounts there! A while later Sendible’s CEO got in touch with us, appologized and offered us a couple of months free account to try it again. We…
by Jonathan Gebauer (@jogebauer) If you read my recent article about social media strategy or Susanna’s recent article on how to grow followers, then you know that we (like anybody else successful on Twitter) rely heavily on the Follow-Unfollow-Strategy. Basically, this strategy means you follow people and then unfollow those who didn’t follow back after a while. I won’t go…