Once there was an online marketer, who, by today’s standards, should be seen as a genius: He could sell massive amounts of products and make an enormous amount of money, simply by sending web traffic to a landing page. This landing page would do nothing special: It would simply present the product in question to the web visitor. And he…
Let’s start with a warning: Reading this may cause your hat to roll off. Your black hat, gray hat or white hat, I mean. Somehow, there is still a lot of talk about social media marketing that is done the proper way, and social media marketing that is done the wrong way. And terms like “black hat” or “white hat”…
One of the biggest challenges for bloggers is to drive more traffic to their new blog. How to find and grow an audience, to attract readers and how to get the first people to share your blogs, is not a trivial question. Even with putting in a lot of effort and trying a lot of different methods, many bloggers get…
I recently came across Danny Iny’s new book „The Audience Revolution“. I have not quite finished reading it, but I am a good way in – it is worth your time! Danny writes about his “Audience first” approach to selling: To be successful you should build an audience before you decide on the product you want to sell. Together with…
A few days ago Mark Schaefer published a post on his blog about the „vanity“ of traffic, and why marketers should rather look at other metrics. He told the story of the first time an influencer picked up one of his posts and tweeted about it. It was Guy Kawasaki who has a huge Social Media following and Mark Schaefer…
by Jonathan Gebauer (@jogebauer) When it comes to online content marketing, you cannot deny that Copyblogger is a big name. One of the biggest out there. They are in the place where dreams become reality. Brian Clark founded Copyblogger as his own simple one-man-band style blog back in 2006, started talking about marketing with content and it grew from there…