LinkedIn is one of the most powerful places to generate leads – but a lot of people are missing out on it. Many people are using LinkedIn as a means of staying in touch with former colleagues or friends. Or to say it more clearly: They are using LinkedIn as an automatically updating address book. And that’s it. Nothing wrong…
Many people try Twitter for a while, and then they leave it again, because they have no clue, if they are getting anywhere. Since success on Twitter takes a while to become (or may even never become) visible, a lot of these people on Twitter give up their activity again, for the simple reason that they are not able to…
There is a lot of unused power in Twitter conversations. Many people, active on Twitter, tweet. They may even do so successfully. But there is much more to Twitter than simply tweeting quotes, links or statements. There is a tremendous power to unleash in Twitter conversations. The simplest way of using Twitter conversations is to monitor hashtags, keywords or phrases…
There are endless social media marketing mistakes you can make, but some seem to be more common than others especially for beginners. And most of the mistakes are made with good intentions. Still, these mistakes hurt your success. And more: The lack of achieving the necessary results lets many young entrepreneurs turn away from social media marketing to try their…
I miss the beginning of 2014. When Mark Schaefer completely shocked the marketing community with Content Shock. And when it lead to discussions and even fights among marketing bloggers. Discussions that brought the marketing community forward – when everybody had an opinion and stood by it without thinking too much about whether this would anger other bloggers, fellow marketers or…
Are you a writer – or are you a blogger? Both species are closely related – but the blogger is often better off. Especially when it comes to writer’s block, or as you might prefer to call it: Blogger’s Block. If you are a blogger and you don’t know that feeling of sitting in front of an empty blog post…
Are you a social media marketer? Great. Let’s ask what is more important for your audience: Value or Engagement? I know what you are thinking. The answer is of course… engagement. Obvious, right? Wrong! Total horse dung. But nevertheless, I hear this answer over and over again. From social media marketers all over the world. Let’s try to define engagement…
Producing enough and engaging content is one of the biggest challenges for social media and content marketers. That is not only an impression we get from talking to entrepreneurs and marketers. The yearly content marketing benchmark compiled by Content Marketing Institute and Marketing Profs also confirms this: Here are some tools, which can help you create more, better and more…
Visuals don’t make the success of your blogging – at least not when starting a new blog. I’m currently in the process of setting up a new blogging project. It’s not my idea but my girlfriends, but Susanna and I will be involved closely. It’s a lifestyle project; the topic is how to lead a more active lifestyle, and we’re…
Talking to marketers, entrepreneurs and social media people I often hear things like „this does not work,“ „you should not do that“ and „doing that is bad.“ And most of the time I think these people are awfully wrong because what they say is: „I have no clue how to do this right.“ By not admitting this and claiming the…