A friend of mine is going to run the Berlin Marathon at the end of September this year. It all started over two and a half years ago when she asked me if I would run the Nike women’s run (called “We own the night” in 2013) with her. Since then she runs regularly, and it also motivated me to…
I send automatic DMs to new followers on Twitter. Wait before you condemn me, though. Because I am pretty convinced that with a carefully crafted automatic DM you can not just not be annoying – you can even deliver value. Even if that value is just a smile on the recipients face. I try to take a more creative approach.…
On August 12 Twitter announced something special: Starting immediately, Direct Messages on Twitter (DMs) will not be subject to Twitter’s 140 character limit anymore. In case anyone is confused: This change applies only to Direct Messages, Twitter’s internal private messaging system. It does not apply to normal Tweets, which are still limited to 140 characters. However, this change is still…
I published an earlier version of this post back in 2013 on our platform exploreB2B. The platform and original post are now gone. But reading it again I believe that this is more relevant than ever – so I decided to add a little more thought to it and publish again today. Below this introduction you will find the original…
I guess that everyone involved in content marketing has come across some cases of content theft. The more content (and great content for that) is demanded the more people struggle to produce the necessary quantity and quality of content themselves, and apparently more people are turning to content theft as a source for content. Bad idea! To be honest, every…
There are millions of people on Twitter. Some of them are worth to connect to and others you rather do not want on your list of friends and followers. There are many reasons why you should keep your eyes open for rather spammy Twitter accounts and accounts you rather do not want to associate with. Especially when you go for…
A few days ago we talked to a new contact about his projects, marketing ideas and how we may be able to work together in the future. And he said, one of the reasons he likes our work is that we did it ourselves: We have faced the same marketing challenges other entrepreneurs face. We have had to learn marketing…
For most businesses the summer season means a little slowing down. Fewer customer requests, fewer projects, and deadlines are a bit further ahead. This gives us time to lean back, take a breath and relax. And time to start something we always wanted to do, but somehow there was never enough time. Now with business slowing down and more time…
We all know by now that the real success in content marketing comes when you actively spread the word about your content. Some pieces of content need some extra attention and effort to spread the word. Most of us routinely share every piece of content in our social channels. If we have an email list, we may send out information…
When you are starting to market your company, your services or yourself on social media or elsewhere, there are many things to learn and even more things you can try. Most of them probably won’t work – but you need to try a lot to find some things that do work. The reality is that marketing consists of many possibilities,…