A few days ago in a marketing group on Facebook, someone complained about the lightboxes (or popups) many blogs use to remind people who read their articles to sign up for their newsletter. No, she was not talking about how to make the lightbox and newsletter signup more successful. She was simply angry that the blog owner was annoying her…
Many people are frustrated when they are starting out in Social Media. They are stuck in a circle: No Followers – No shares and retweets – no social audience – no new followers. No matter how great the information is which you share on your social accounts without an initial audience, it is like a well-hidden secret which no one…
You have probably all heard about cold calling in connection with sales. And most of you probably know, that the success rate for warm sales as for instance through referrals from happy customers are much higher than for cold calling. Not talking about the bad feeling many people (including me) have when they have to do cold calling. Recently I…
I recently went to a startup event where there was a lot of talk about „viral marketing“ and creating „buzz“ for whatever you just need the buzz for. I think the term “viral marketing” is often used in a rather dangerous way, which leaves the door more than open for wrong expectations and misunderstandings. So I will stick with the…
Talking to clients I sometimes get the impression they only want the big numbers which in their eyes represents the huge success of social media marketing. But they most definitely do not want the sweat, the effort and often the multiple frustrations that come for free on your path to social media marketing success. They talk about going „viral“ long…
One hot topic with clients that comes up over and over again is the content they need for social media and content marketing success. The question many new marketers have is: What topics should I cover? While it seems to be easier for newbies to accept the fact that they need content for their social media accounts, the question what…
“Before what?” you ask. Before you actually launch something. Before you sell. Before you are even ready. If you are going to start something new – the minute you decide that you are going to do it is the right time to start marketing – do not make the mistake of waiting with your marketing until everything else is finished…