7 Ways To Grow Your Social Audience That Are Not Paid Ads

Many people are frustrated when they are starting out in Social Media. They are stuck in a circle: No Followers – No shares and retweets – no social audience – no new followers. No matter how great the information is which you share on your social accounts without an initial audience, it is like a well-hidden secret which no one…

Why Some Traffic Is Freezing Cold And Some Blazing Hot – And How To Heat Up Some Of Your Traffic

You have probably all heard about cold calling in connection with sales. And most of you probably know, that the success rate for warm sales as for instance through referrals from happy customers are much higher than for cold calling. Not talking about the bad feeling many people (including me) have when they have to do cold calling. Recently I…

Email Marketing Is Not Dead And Connections Count

I recently went to a startup event where there was a lot of talk about „viral marketing“ and creating „buzz“ for whatever you just need the buzz for. I think the term “viral marketing” is often used in a rather dangerous way, which leaves the door more than open for wrong expectations and misunderstandings. So I will stick with the…

Basics of Social Media Marketing Success

Talking to clients I sometimes get the impression they only want the big numbers which in their eyes represent the huge success of social media marketing. But they most definitely do not want the sweat, the effort and often the multiple frustrations that come for free on your path to social media marketing success. They talk about going „viral“ long…

Content Creation: It is About Your Audience and Not About Your Product

One hot topic with clients that comes up over and over again is the content they need for social media and content marketing success. The question many new marketers have is: What topics should I cover? While it seems to be easier for newbies to accept the fact that they need content for their social media accounts, the question what…

Marketing Needs to Start BEFORE…

“Before what?” you ask. Before you actually launch something. Before you sell. Before you are even ready. If you are going to start something new – the minute you decide that you are going to do it is the right time to start marketing – do not make the mistake of waiting with your marketing until everything else is finished…