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The Price of Free: The Necessary Equilibrium Between Giving and Taking

May 22, 2015 Susanna Gebauer

A few days ago in a marketing group on Facebook, someone complained about the lightboxes (or popups) many blogs use to remind people who read their articles to sign up for their newsletter. No, she was not talking about how to make the lightbox and newsletter signup more successful. She was simply angry that the blog owner was annoying her…

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Post audience building, Blogger, free offer, freebie, newsletter signup 1 Comment

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