I have been asked before about the right use of hashtags in the various social networks. It is a great question, and the answer is neither simple nor straightforward. The simple reason is that the best practice and what you can gain from it is different for each and every social network. While some networks love hashtags others never really…
A friend of mine gets very frustrated with her gardening efforts. She plants and invests money for new plants, but the flowers do not seem to want to pay her back with blooms. Her flowers never look very healthy and even if they grow for a year or so, after a while they give up and die. So she has…
Growing a targeted audience in social media is the first step on your path to success. Without any followers, in most social networks your chances of getting people to your content and website are diminishing small. While a large following does not guarantee social media marketing success, a targeted following is necessary to attract an audience to content, generate leads…
Does it come as a surprise that on average a piece of content gets less than 8 social shares? Of course, that includes all the crappy pieces that you would never share, and it also includes all the great pieces on blogs no one knows about. But still there are more reasons if your content does not get many social…
Social Media Statistics show that social media and social media marketing is here to stay in 2016 and long beyond. Here are the facts and numbers that proof it. Social Media Marketing is not a fun game – it is a serious business. But some of the numbers may not be what you expect and many of them can point…
In a recent article, I mentioned that it is a bad idea to try to be active in each and every social network especially when you are starting out. Naturally, the question came up, how to determine the best social channels to be active in. To be honest, this question can be a complex one. The number of active users…
The following is a guest post by Michael Akinlaby. Michael is a Content Strategist and SEO Consultant. One of your marketing goals is to get people to talk about your business with their friends. They call it word-of-mouth marketing in the old days. Today, we call it social sharing. Social shares is an important marketing metric you should be watching…
Recently at a startup event, we talked to a founder of a young company. He asked us if we could meet sometime soon and talk about content marketing. A few sentences later he was talking about SEO. When we asked what he was after, content marketing or SEO he said something like: „doesn’t content marketing equal SEO?“ Bummer. I thought…
You may have heard that content is king in social media marketing. And that is true. But what many social media newbie marketers do not fully understand is the difference between using other people’s content (Content Curation) and creating your original content. When we created our social media courses and talked to some of our participants in the „Social Media…
Content Curation is a valuable instrument in content marketing and social media. But for many people, it is not clear what content curation is. Kevan Lee from Buffer phrased it like this: Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way. In this…