5 Questions You Need To Ask Yourself Before Posting on Social Media

Do you always post the best social media update you possibly can? Are you sure? Posting on social media for optimal results may simply not be as simple as it sounds. Especially when you are just starting out there are probably some things you keep forgetting, some optimization you could to for the extra mile – or simply some better…

The Truth About Hashtags: When, Where, How and How Many

I have been asked before about the right use of hashtags in the various social networks. It is a great question, and the answer is neither simple nor straightforward. The simple reason is that the best practice and what you can gain from it is different for each and every social network. While some networks love hashtags others never really…

The Neglected Importance of Putting Your Audience First in Social Media Marketing

A friend of mine gets very frustrated with her gardening efforts. She plants and invests money for new plants, but the flowers do not seem to want to pay her back with blooms. Her flowers never look very healthy and even if they grow for a year or so, after a while they give up and die. So she has…

7 Tips To Build A Targeted Audience In Social Media

Growing a targeted audience in social media is the first step on your path to success. Without any followers, in most social networks your chances of getting people to your content and website are diminishing small. While a large following does not guarantee social media marketing success, a targeted following is necessary to attract an audience to content, generate leads…

23 Surprising Social Media Statistics You Should Know In 2016

Social Media Statistics show that social media and social media marketing is here to stay in 2016 and long beyond. Here are the facts and numbers that proof it. Social Media Marketing is not a fun game – it is a serious business. But some of the numbers may not be what you expect and many of them can point…

The Step by Step Guide to Creating Content That Gets Thousands of Social Shares

The following is a guest post by Michael Akinlaby. Michael is a Content Strategist and SEO Consultant. One of your marketing goals is to get people to talk about your business with their friends. They call it word-of-mouth marketing in the old days. Today, we call it social sharing. Social shares is an important marketing metric you should be watching…

What’s Content Marketing again?

Recently at a startup event, we talked to a founder of a young company. He asked us if we could meet sometime soon and talk about content marketing. A few sentences later he was talking about SEO. When we asked what he was after, content marketing or SEO he said something like: „doesn’t content marketing equal SEO?“ Bummer. I thought…