I recently read an article about Pinterest marketing success stories. People and businesses were honored by Tailwind for achieving „huge“ success on Pinterest. I read that a person increased her following on Pinterest by 72%. And I felt: yawn, that is supposed to be impressive? And I started to think about why that is so. Why am I not as…
Social media can be great, no question about that. And it can drive a ton of traffic, help you find customers and overall give your business the push towards success that you so desperately need. And you read all the success stories. People keep telling you how they achieved huge success, how they got tons of traffic and how basically…
A while ago I wrote an article about how „brands“ relate to „sales“ in social media marketing. But talking to some entrepreneurs and business owners about social media marketing I realized that there is a gap in the conception of social media marketing and sales. Either people want to do direct sales like a social media post „here is my…
Especially when you are just starting with your marketing and have not gotten very far with your content creation – content curation for your social media accounts is one of your most important, and one of your most time-consuming tasks. To be successful with your social media marketing efforts you need to provide value on your social accounts. And most…
Some of you probably know that we drive a ton of traffic from Twitter. In addition, we also drive a ton of signups from Twitter. And that does not only work for The Social Ms – it already worked for our former startup exploreB2B where we not only drove traffic but also signups, publishers, content partners and a lot more.…
The following is a guest post by Joan Selby. Joan is a former ESL teacher and a content marketer. She also runs her own blog about social media and writing tips. Joan is a Creative Writing graduate and fancy shoe lover. A writer by day and reader by night, giving creative touch to everything. Connect with her on Twitter and Facebook…
Do you think you know everything about Twitter? I seriously doubt it. Twitter seems to be straightforward and simple in features – and basically, it is just that. But there is more to Twitter than meets the eye at first glance: More features and more innovations than most people know. Twitter moments seem to have passed by more or less…
The following is a guest post by Lisa Michaels. Lisa is a freelance writer, editor and a striving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in the business world. Feel free to connect with her on Twitter @LisaBMichaels. As social media continues to rapidly grow, brands are looking for…
You have probably heard it before: If you are looking for online marketing success, you should engage your followers and customers. In essence, it comes down to: Increase your engagement, increase your success. But the „Why“ is often not sufficiently answered. Do you know why you should engage your audience? Because Facebook will give your posts more reach if they…
Do you always post the best social media update you possibly can? Are you sure? Posting on social media for optimal results may simply not be as simple as it sounds. Especially when you are just starting out there are probably some things you keep forgetting, some optimization you could to for the extra mile – or simply some better…