Especially when you are just starting with your marketing and have not gotten very far with your content creation – content curation for your social media accounts is one of your most important, and one of your most time-consuming tasks.
To be successful with your social media marketing efforts you need to provide value on your social accounts. And most of the time, this value comes in the form of shared content – a lot of content. And while your own content should always be at the center of your marketing efforts, you can provide a ton more value when you add great content from other people from your niche to the mix.
Often, finding this great content to share is what is eating up most of the time young marketers spend on building their social media audience.
Here are 7 tools that can make your content curation a lot more efficient – and effective.
I am not a fan of blindly curating content for keywords, hashtags or a topic. Even if the use of tools in your content curation is totally legitimate, I do not recommend to share everything that a robot (or tools) tells you to share. Part of the value you provide is that you make a choice what is share worthy and what is not.
Please, keep that in mind when you choose and set up a tool for your content curation!
1. Newsletter/RSS Feeds
Let’s start simple. You don’t always need the help of fancy tools. Sometimes simple emails and newsletter subscriptions are a great way to stay up to date and always be informed when new great content comes in.
I admit that I am subscribed to several marketing blogs. I don’t necessarily open every edition of these newsletters. I see the headline and decide if I want to know more or not
If you are looking for content to share on your social media accounts, subscribing to your favorite blogs from your niche is a great and simple way, to sit back and wait for the content to come to you.
If you are not a friend of getting more and more emails and newsletters, Feedly may be the solution for you. You can subscribe to blogs on Feedly, sort your sources into different categories.
If you want to know what is new from your favorite blogs, you can then simply visit Feedly and see all new posts at one glance. Feedly is accessible from various platforms so that you can visit it from mobile, your tablet or desktop whenever you have a few minutes to spare.
Feedly also allows you to share the content directly to social networks.
3. Twitter lists
Are you using Twitter? Are you using Twitter lists? Maybe you should take a closer look and see what they can do for you.
Twitter lists are an easy-to-use Twitter feature to sort the tweets and updates into topics categories and stay on top of the endless stream of content coming in – especially if you follow more than a handful of people on Twitter.
Simply create one list for each of the topics you follow and add the people or accounts (influencers, bloggers, Twitter accounts of magazines, etc.) to the right list. Now you can set up list feeds in Tweetdeck – or visit the list feed directly on Twitter.
If you added Twitter accounts that provide a ton of value to your Twitter lists, the list feeds would turn into an endless stream of topic related updates and tweets.
You can now select the content you like and share it on your social media accounts.
I am not a fan of over-automating social media activity. I like to know what I share on my social media accounts. Still, if you have a couple of sources that you trust that they ALWAYS publish great content and you want to automatically add new posts from these sources to your content curation: Dlvr.it may just be the tool for you.
Here is how to use Dlvr.it:
- Select your trusted sources – blogs or magazines
- Identify their RSS feed within Dlvr.it
- Connect your social account(s) – for instance, Twitter
- Add a @mention to the Tweet you share – this way the blogger will know you shared their content and appreciate it.
- Share it to your social accounts
You can also use Dlvr.it to get more content suggestions for your selected topics.
ContentGems is a content discovery tools that comes with all the added features to make your content curation a bliss.
You can use their database of content sources or add your own via RSS feeds. You can use keywords, social signals or other filters to get content suggestions. These content suggestions come in a dynamic stream for you to see, evaluate and choose from.
You can share the content directly to your social networks. I addition, ContentGems integrates with the mot important sharing tools like Buffer and Hootsuite so that you can use the content to fill your update queues and schedule the posts.
6. Bundle Post
BundlePost also helps you select posts from your favorite sources. You can easily add RSS feeds, Google alerts or other feeds. You can hand select content from the suggestions, and turn them into social media updates.
BundlePost also works with the most common social media scheduling tools like Hootsuite, Buffer or even SocialOomph.
Quuu gives you content suggestions – even if you are new to a topic and do not have a ton of blogs and sources you trust. Quuu provides you with hand selected content suggestions.
Instead of blindly selecting content based on keywords or topic selections, Quuu promises to review each and every piece of content they suggest.
There are endless content curation tools to help you discover great content. They can easily keep your social accounts active without you spending much time on it. As said before, I am not a friend of going for complete automation just because you can. The best way to make sure the shared content meets your quality standards and fits your niche is to take a look at the content suggestions and hand-select the content you share.
However, content curation tools can make finding content for almost any niche a lot easier and quicker. Content curation can be a very time-consuming task. Content curation tools can help you find better content and save time doing so. It is up to you to decide on the amount of automation you want to do – and which tasks you rather keep doing for yourself. Simply keep in mind that social media needs to be social – and personality is one of your most important ingredients to set your social media activity apart. Too much automation will keep most of your personality out of the mix.
We teach you how to use content curation to grow a social audience – and turn that audience into traffic, leads and sales with “The Social Traffic Code!”