Your Road To Awesome Twitter Success

Earlier this month we launched our first course outside the Traffic Generation Masterclass. This first individual course is all about Twitter – and it is awesome: The Awesome Twitter Course. Many of you have asked us for more information about this course: Why we think Twitter is so important for Social Media marketing and what exactly can you expect in…

5 Essentials to Twitter Marketing Success – Keep Growing

Last week, I told you my story about how I had to become a marketer to lead our startup to growth and how “Twitter made me a marketing pro.” Thank you for listening to my story and for being interested in Twitter marketing success. By recognizing the significance of Twitter in the marketing space, you already are on a good…

How Social Media Channels Influence Purchase Behavior

The following is a guest post by Scott Lipow. Scott is Founder & CEO of Six7 Marketing. Scott has extensive experience delivering advertising services for both small business and Fortune 500 clients. He earned his MBA from Emory University and received his undergraduate degree from the University of Wisconsin-Madison. Since its beginning, social media has made it easier for family and…

Scheduling Updates: 6 Tools That Keep Your Accounts Active While You Are Not

Over the holidays, many social media accounts keep silent or at least only are active very sporadically. That is not necessary if you use tools for scheduling updates in social media. Why scheduling updates for Social Media is good It is not only holidays that ask for scheduling tools. Even in your day to day life as an entrepreneur and…

5 Reasons Why I Did Not Share Your Content

In social media marketing, especially when you are new to the game and your audience still small, one very important goal is to get other people to share your content with their audience. When your audience is still small, you depend on others to help you reach a larger audience by putting your content in front of their audience. Knowing…

10 Tools for Monitoring Social Media Marketing

Without monitoring every move, every reaction, result, and outcome in your social media marketing you are basically flying blind – and loosing out. That also means you cannot decide which of your efforts are giving you the results you seek and which do not work according to plan. You cannot find flaws in your marketing process and will have trouble…

Automotive Social Media: Four Car Brands Winning at Social Media

The following is a guest post by Jon Mowat. Jon Mowat runs award-winning video marketing agency, Hurricane Media. Having previously produced documentary films for the BBC, Jon now works with international clients to tell their stories. You can follow @HurricaneMedia on Twitter and Connect with them on LinkedIn. A recent CMO Council report on social media and its place within the…

20+ Metrics To Monitor And Optimize YOUR Social Marketing Success – Part 1

Social Media Marketing is a lot about numbers. If you do not watch out for some metrics and how they develop over time, you are basically flying blind. And most often one day the bitter awakening will come when you realize that you have spent so much effort on something that is not paying off as it should. Watching metrics,…