The following is a guest post by Julie Petersen. Julie Petersen is a content marketing specialist and a private English language tutor. At present time she writes reviews at her educational blog AskPetersen.com, and is a contributor to such websites as CollectiveEvolution, FreelanceWrite.About, Business.com, etc. Contact Julie here. Many small business owners run their own websites and blogs. If this is…
The following is a guest post by Robert Morris. Robert Morris is an online editor and content writer who lives in NYC. He is also a Yoga lover and Asia traveler. Follow Robert on Google+! If you intend to attract a larger audience with your small business website, you’ll have to focus on developing top-notch content. You need to convince your potential…
The following is a guest post by Antonio Tooley. Antonio is a hopeless optimist who enjoys basking in the world’s brightest colors. He loves biking to distant places and occasionally he gets lost. When not doing that he’s blogging and teaching ESL. He will be happy to meet you on Facebook and Twitter. “Creative” and “productive” are sometimes mutually exclusive…
The Following is a guest post by Julie Ellis. Julie Ellis – experienced freelance writer, marketer and passionate traveler. When she’s not engaged in helping her customers and students, you can find her reading articles and books of young writers and attending marketing conferences. Follow Julie’s Twitter and Google+ to learn more about academic and business writing skills. Content marketing is a…
Far too many people still believe that content marketing is mainly about creating content and that the best content marketers are the best content creators. Sadly this can lead to utter failure in content marketing. I still read/hear far too often that great content would automatically (and magically) rise to the top. How this is going to happen if no…
There is a lot of misconception and lack of creativity running around in content marketing. Taking a closer look at some inspiring content marketing case studies can help to understand the concept. Often the term gets thrown into the same old bucket as SEO and people think of content only in the line of creating content that search engines can…
Producing enough and engaging content is one of the biggest challenges for social media and content marketers. That is not only an impression we get from talking to entrepreneurs and marketers. The yearly content marketing benchmark compiled by Content Marketing Institute and Marketing Profs also confirms this: Here are some tools, which can help you create more, better and more…
We all know by now that the real success in content marketing comes when you actively spread the word about your content. Some pieces of content need some extra attention and effort to spread the word. Most of us routinely share every piece of content in our social channels. If we have an email list, we may send out information…
Often when we talk to entrepreneurs who would love to start with content marketing or blogging, they say something like we do not know what kind of content to publish we do not have so many interesting stories to tell why should people want to read what we have to say we are no writers (filmmakers, photographers, …) Most of…
I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…