The following is a guest post by Robert Morris. Robert Morris is an online editor and content writer who lives in NYC. He is also a Yoga lover and Asia traveler. Follow Robert on Google+!
If you intend to attract a larger audience with your small business website, 
you’ll have to focus on developing top-notch content. You need to convince your potential customers that your products or services solve their problems, but you should also make the content appealing for search engines. That’s not an easy goal to achieve. Content development is a skill and needs a ton of thought, optimization, and experience of how to write great content.
Check out these 10 content writing tools; they will support you on this mission!
1. ZenPen
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You don’t need tons of features and formatting tools to get your content written. Too many icons will only distract you from the text. ZenPen is a minimalist writing zone that blocks out all potential distractions and enables you to focus on the writing process. As a small business owner or copywriter, you undoubtedly have a million other things vying for your attention. ZenPen will at least offer you a temporary sanctuary so you can find the time to write distraction-free.
2. Ninja Essays (NinjaEssays Review)
Do you lack the writing skills that would improve the SEO ranking of your website? Don’t despair; you can get assistance from the professional writers of this custom writing service. The writers at Ninja Essays are educated in different niches, so you’ll get focused help that will meet your expectations. The website is collaborative, so you’ll have control over the completion process. If you are having trouble keeping the pace with your editorial content calendar, one of the content writers from Ninja Essays can take away some of the stress.
If your website is ready, but you still don’t have enough content to feature on the pages, don’t worry. Forget about the plain old Lorem Ipsum; Hipster Ipsum is so much cooler. It’s a generator that gives you dummy text full of random hipster expressions that people will actually want to read. Hipster Ipsum is still pretty new, so you can be among the first to use this fun technology!
This way you may not produce the best targeted and helpful web content for your content strategy but your website texts will still be engaging and un to read.
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4. Soovle (Soovle Review)
As you write your website content, it’s important to incorporate keyword research and SEO keywords, or keywords that will help your website place better on Google’s search page. Thanks to Soovle, you can discover effective keywords not only for Google, but also for Wikipedia, Amazon, Yahoo, Bing, YouTube, and Answers.com. Just type in a keyword for your business, and watch as each search engine shows you the most used keywords form their site.
5. Unsplash
You weren’t planning to launch a small business website full of boring text and articles, right? Of course, besides writing and editing, you need beautiful images! Instead of spending too much money on Getty or Shutterstock, you can get copyright-free images at this website. Unfortunately, the site only posts 10 new photos every day. But if you’re diligent in your search, you just might find the perfect photo!
When you get into writing mode, you can get carried away with technical terms and complex sentences that your readers won’t easily understand. Since you want to stick to simplicity, it’s always wise to check the readability levels of your content before making it public. Use The Readability Test Tool for that purpose. It will tell you the average age and grade level at which people can easily read your content. Aim for about grade 9. You don’t want your content to sound too “dumbed down,” but you also don’t want to alienate your audience.
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7. PlagTracker (PlagTracker Review)
When you’re blogging or working on a small business website, you want to avoid plagiarism under any and all circumstances. A mistake of this type would get your blogs or websites removed from search engine results, not to mention the fact that your credibility and reputation would take a serious hit. PlagTracker is an effective plagiarism checking service with multiple functionalities. It will enable you to get rid of copied content, but you can also ask for editing assistance or writing consulting from the team to replace the content with new, original content.
8. Unsuck It
Business jargon may be acceptable when you’re talking to your business partner or a few highly educated customers, but your online audience won’t find it appealing! Unsuck It is a great tool that enables bloggers, freelance writers and content creators to find alternative expressions that will make your content cleaner. You type in the “terrible business jargon that you need unsucked,” and Unsuck It gives you a simple explanation that you can share with your readers.
9. RhymeZone (RhymeZone Review)
Depending on the content and style of your website, it might make sense to add some fun rhymes. A simple rhyme can add instant appeal to a lengthy article. You can use the search function to find rhymes, near rhymes, synonyms, antonyms, definitions, and more. You can even search for the text in Shakespeare’s works or other quotations. It’s sort of one-stop shopping for wordplay.
10. Guardian and Observer Style Guide
Are you having doubts about a certain word or expression in your content? Don’t think too much about it; just find the relevant rule in the list provided at this website. When you have some free time on your hands, explore the rules of the Style Guide. They will help you write correctly and clearly.
All 10 content writing tools listed above are very simple to use. You can use them to improve your readability, generate better-written content, or improve the aesthetics of your page; all of these things will contribute to better viewership, more conversions and all-in-all a more successful content marketing strategy. Try them out and you’ll instantly make your small business website better!
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