Creative Content Marketing in a Boring Niche? Yes, Please.

The following is a guest post by Luisa Brenton. Luisa Brenton is a blogger. She was born in Italy, graduated from The St. Louis School of Milan and went to Chicago to pursue higher education at the Chicago’s Public Research University. Luisa is interested in modern literature and new films. She is interested in journalism as well. You can contact Luisa…

5 Ways To Use Your Competitor’s Content That Are Totally Legitimate

Are you struggling with your content marketing? Don’t worry; you are not alone. Many (new) content marketers have to realize that there is so much more to content marketing than just writing a couple of posts. But there is a lot you can do and some great methods have to do with your competitor’s content. Tell me: Are your competitors…

8 Content Marketing Tools To Pimp Your Content With Visuals

Visuals play an important role in content marketing. These outstanding content marketing tools help you create the visuals your content needs. To get the most out of your great content you need pictures, graphics, and videos to get more shares, more engagement, and more subscribers. Images help you structure longer texts and add value. Since most bloggers and content marketers…

Ultimate Guide to Bringing New Life to Your Old Content

The following is a guest post by William Sarto. William Sarto is a marketer and content strategist. He shares his knowledge and experience in his articles based on current marketing trends. He is passionate about all new techniques and methods appearing in digital marketing. Stay tuned via twitter orG+. Your site, blog or social network group probably have a lot or…

The Step by Step Guide to Creating Content That Gets Thousands of Social Shares

The following is a guest post by Michael Akinlaby. Michael is a Content Strategist and SEO Consultant. One of your marketing goals is to get people to talk about your business with their friends. They call it word-of-mouth marketing in the old days. Today, we call it social sharing. Social shares is an important marketing metric you should be watching…

5 Types of Content That Will Boost Your Traffic And Engagement

The following is a guest post by John Unger: “I’m a UK native writer, entrepreneur, and idea guy. I’m interested in business and digital marketing. So, basically, I cover these topics in my articles. I hope that my writing inspires and helps my readers. You can find more articles in my social networks. Follow me on Twitter and Google+.” Determining the…

How to Effortlessly Create Captivating Headlines and Subheads

The following is a guest post by Kiara Halligan. Kiara Halligan enjoys her work as a freelance writer at A-Writer. She spends her free time investigating last technology and networking trends to share her knowledge with others. Let’s get one thing straight right off the bat – headlines and titles are not the same! Recently I’ve been seeing a lot of…

What’s Content Marketing again?

Recently at a startup event, we talked to a founder of a young company. He asked us if we could meet sometime soon and talk about content marketing. A few sentences later he was talking about SEO. When we asked what he was after, content marketing or SEO he said something like: „doesn’t content marketing equal SEO?“ Bummer. I thought…

Content Curation vs Original Content: The Battle In Social Media Marketing

You may have heard that content is king in social media marketing. And that is true. But what many social media newbie marketers do not fully understand is the difference between using other people’s content (Content Curation) and creating your original content. When we created our social media courses and talked to some of our participants in the „Social Media…

10 Things Content Curation Can (‘T) Do For Your Marketing In 2016

Content Curation is a valuable instrument in content marketing and social media. But for many people, it is not clear what content curation is. Kevan Lee from Buffer phrased it like this: Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way. In this…