One widely underestimated task in young companies seems to be marketing. Whether you are building a startup with a new product or are on your way to becoming a freelance superhero utilizing your expertise: You might be the best in your field, provide the ultimate solution to a common problem, or have an innovative product everybody needs – If no-one…
One hot topic with clients that comes up over and over again is the content they need for social media and content marketing success. The question many new marketers have is: What topics should I cover? While it seems to be easier for newbies to accept the fact that they need content for their social media accounts, the question what…
This post will be divided into two different sections – this blog is written by two people, Susanna Gebauer and Jonathan Gebauer, and for the recap of this experience we decided to give our personal views of the experience. First, you can read Susanna’s version of the last half year after introducing this blog. Susanna’s Recap of 6 Month of…
Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product on social media? And most of the time the answer is: It’s the…
One of the most important tasks of any marketer or blogger is to know what is going on in his/her niche and read the most important pieces. Considering how much content usually comes per day, it is crucial to find an efficient method to master the incoming content stream. Keeping up with all the content being published in our niche…
In Social Media Marketing and Content Marketing, an often discussed question is the ROI. Can we measure the ROI of Social Media? What is a good ROI to justify spending money and time on content? In the end, it is the ROI that counts, but some doubt that you can measure the ROI of storytelling, content marketing, and social media. I…
Yesterday we talked to someone who just started a new project and who has to think about how to best raise attention for his new project. There is no question that they are going for content publishing. But in answer to my remark “You don’t have a blog yet!” he raised the question what would be better for their content: Publish…
We love to have you as readers! And we do try to provide you with a lot of helpful marketing advice, musings, and discussions. We firmly believe that you can learn a lot from our blog posts. Still, from our experience, we would say: Reading one blog is not enough. While we are telling you what we know about marketing…
You know what really sucks? Bad writing. But bad writing doesn’t necessarily mean that your style is bad. You can write a bad post in wonderful style, and it is still bad. Why is it bad? Because it is boring. There is almost nothing less helpful to your content marketing success than boring content. And „boring“ can have many faces:…
I love Content Marketing – but there is a dark side to it. A very dark side. I realized this back in 2013 when I came back from a funeral – and had the unpleasant experience to read about Angelina Jolie’s double mastectomy. How exactly are Angelina Jolie’s breasts related to content marketing? Well, the connection is more visible than…