What is Lead Generation and Why Do You Need It?

When you start a blog or online business, you will have to start your lead generation sooner rather than later. But the first time you come across this term, there remain many questions about what lead generation includes, why you need to do it, and how it is related to email list building, sales funnel, and sales. Source: Wikipedia Just…

6 Types of Instagram Videos to Get More Followers

The following is a guest post by Cristian Stanciu. Cristian Stanciu is a freelance video editor, owner, and post-production coordinator of Veedyou Media – a company offering video editing services to videographers, marketing agencies, video production studios or brands all over the globe. I can catch up with him on his blog or on LinkedIn. Even the experts couldn’t predict…

Why Video Content Can Help You Drive More Traffic With Your Blog

The following is a guest post by Oli Graham. Oli Graham is the Marketing Manager for digital content agency RightlyWritten. Blogging and content marketing, much like every other aspect of a business, is governed by the rules of supply and demand. The greater the number of blog posts that exist on a particular topic, the harder it will be to…

How to Create Viral Videos: Best Practices, Tools, and Examples

The following is a guest post by Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. The age of video marketing is here. Brands are using…

How to Effectively Use Facebook Groups for Business

Facebook groups are a big thing in marketing. Facebook itself is pushing groups into focus. You want proof? In February, Facebook spent an estimated $10 million on a commercial for Facebook groups during Super Bowl. There are more than 10 million groups on Facebook. 1.4 billion people use Facebook groups. While it may still be relevant for businesses to have…

Tailwind For Pinterest: More Than Just Scheduling

Tailwind is the most commonly used scheduling tool for Pinterest. While Tailwind as a scheduling app is widely known, the analytics part of Tailwind seems to get a little less attention.   Time for us to take a closer look at Tailwind and its features for Pinterest. (This post contains affiliate links: if you purchase Tailwind through one of the…

12 Ways To Write Better Newsletter Emails That Will Double Your List Value

How to write better newsletter emails is a pinnacle of online marketing. “The money is in the list!” is one of the most often repeated mantras of bloggers and marketers.  This means that you won’t make any big bucks without writing super awesome emails to your list.  But how do you write good email newsletters? What makes a good newsletter?…

8 Inspiring Twitter Marketing Case Studies

Twitter seems so simple in features and straight forward in usage. You can find any kind of Twitter marketing case study for various situations and marketing goals. Starting social media marketing with Twitter is simple: just type in up to 280 characters, and there you go. Still, Twitter is the one social network where many businesses, bloggers, and marketers struggle…