It is summer. Some of us have some free time to chill, sit in the sun – and read some marketing books. If you are looking for some blogging and social media marketing books to learn something new, get better at marketing, and even get inspiration: Here are the social media marketing books you need to read! This list contains books…
The following is a guest post by Jonas Sickler. Jonas has been managing digital marketing campaigns for years. His experience ranges from content planning for major consumer websites to helping businesses grow their online presence and protect their reputation. You can find him on twitter here: https://twitter.com/JonasSickler To understand the enormous impact proper crisis planning can have on a business’s reputation,…
So many famous (or even not so famous) bloggers, marketers and online entrepreneurs have said some very interesting things. The following quotes are meant to give you valuable advice, inspiration – and motivate you to take action and start. “Opportunities don’t happen, you create them.” Chris Grosser I have heard people complain that they did not get this or that…
Search Engines are still one of the most powerful tools to drive traffic to a blog, website or online shop. And what is more, by using the right keywords and phrases this traffic can also be highly converting – because your website visitors were (hopefully) searching for exactly what you are offering on your website. Factors influencing your search results…
„Scaling“ is a magic word in marketing. The principle is simple: You find something that works for you and gives you a little success and then you go and try to multiply this small success into a bigger success – you „scale“ it – hopefully. If you can scale your success, you are done – go, celebrate! But the truth…
I have seen it over and over again, people, blogs and brands being very active on Social Media on weekdays – and turning utterly silent on social media on weekends. I am not sure whether this is due to their social media manager doing a 9 to 5 job and going home on Friday afternoon or if the idea behind…
When talking about search traffic and search engine optimization, everybody instantly seems to be thinking about links. And that is why some bloggers and website owners neglect all the other small tweaks and factors that have immense power for SEO improvement and can positively influence your search rankings apart from link building. In reality, SEO is a lot more than…
If you are trying to get traffic from Pinterest, you have probably read a ton of articles about what you absolutely have to do. One tip that keeps repeating popping up is that you need „beautifully designed“ images. Sounds good? Maybe. Is it helpful? Not to me! Here is why I find the concept of „beautiful design“ for Pinterest totally…
Pinterest the rising star of social networks for bloggers. It has an immense power to drive traffic to websites and blog content. And it is totally possible to get this traffic without paying for advertising and even without knowing much about social media marketing. But this currently leads to a big problem: hijacked pins. Whenever the word goes out that…
So you decided to become a blogger, all you need is traffic… or take your small business to the next level? You decided to try some online marketing to increase your business success? You are not alone… The truth is, you are one of many – and most fail. So how can you ensure that you won’t fail? The last…