If you are promoting your blog, product or brand via social media, you have probably stumbled across the 80/20 rule of social media marketing. But the chances are high that you have heard this rule all wrong. Because misinformed “marketing experts” share a variant of this rule that is simply not true – and can in the worst case hurt…
There is so much advice to be found about Pinterest and marketing on Pinterest that is hard to know which tips are still relevant and which are outdated – or even wrong. You have to figure out which advice to follow and which tips rather belong to the category Pinterest myths: Some of the outdated or wrong tips can seriously…
Tailwind is the most commonly used scheduling tool for Pinterest. While Tailwind as a scheduling app is widely known the analytics part of Tailwind seems to get a little less attention. Time for us to take a closer look at Tailwind and its features for Pinterest. (This post contains affiliate links: if you purchase Tailwind through one of the…
Videos get more and more important as social media content. Facebook has various video formats that you can use, as Facebook live, Facebook video posts – and Facebook stories. There is also a trend in social media towards more unofficial and less formal content. Brands infuse personality and a feeling of accessibility by using storytelling in combination with more fun…
The following is a guest post by Lindsey Kolowich. Lindsay is looking forward to beautiful fall weather in New England. You can find her trying out new banana bread recipes, playing squash, or cheering in the stands at Fenway Park. She loves creating educational content for marketers – check out her team’s recent video course on SEO. Don’t forget to follow…
You probably have some of these on your blog, too: The blog posts that you created with care and love but which somehow never found a lot of love with your audience. Or blog posts that did get a little attention from your audience but could simply do with a little more affection. Today’s post is about giving these blog…
Blogging is fun and it is a lifestyle. But blogging is also a business. If you want to turn your blog into a business many bloggers have to slightly change their blogging approach. Blogging best practices can help you to do that. Instead of writing what they want, and how they want to write it they suddenly have to consider…
There is a lot of praise for Pinterest group boards. Some of it is a relic from older days and can be read with caution. But some of the praise is new. Even some (expensive) courses are building a strategy on the use of group boards. Yes, I have found success with group boards for a while, too. Until it…
The following is a guest post by Devin Morrissey. Devin writes in his garage and examines car parts in his office. He aspires to be an eternal student, writing wherever the web takes him. You’re watching TV and a commercial for the latest wonder drug comes on. It promises to help you think more clearly, focus better, and accomplish more. It…
The following is a guest post by Carsten Schaefer. Carsten is the founder and CEO of crowdy.ai, the first Clients-Convert-Clients Marketing platform. Inspired by principles and mechanisms of social proof, Carsten is currently on a mission to help businesses become trustworthy and thrive in the digital landscape. Every business needs customers to survive. The math is simple: get more clients, and your…