Even though Facebook still seems to be first on the mind of many people thinking about social media marketing – Facebook is not easy to master. But there are multiple Facebook marketing case studies out there that prove that success can still be found with Facebook. Sure, you can buy visibility fairly cheap, you can shout your offers at a…
More than 1 billion people are actively using Instagram every month. 90% of Instagram accounts follow brands on Instagram. More than 500 million people are using Instagram stories every day. Source: Instagram What are Instagram Stories? Instagram stories are a special kind of post on Instagram that is not featured in the Instagram feed and vanishes after 24 hours. Instagram…
Twitter has many features that you can use but do not have to use. One feature that you should know about and consider for your Twitter strategy are Twitter polls. This type of tweet allows you to ask your audience questions and get a weighted answer from your Twitter crowd. While polls will not provide you with scientific statistics, they…
Google ranking factors… There are more than 200 ranking factors in total – that we know. And probably more that Google keeps hidden inside their algorithms. Do you seriously have to know all of them? No, you will never know about all of them. But there are some that you have to remember to have any success with SEO. But…
You may have noticed that images play an essential role in digital marketing. But are you also aware of the reasons why images in your marketing strategy are so important? Are you convinced enough of the benefits of digital marketing images to ensure that all your content includes (enough) images? You don’t believe me that images have tremendous marketing power?…
Blog commenting for SEO and link building is not a new tactic. So naturally, the question comes up: is it still relevant for SEO or is it a link building tactic from the past that has at best no effect at worst can hurt your rankings? Are the backlinks from blog comments worth the effort? And what other benefits can…
Twitter is easy, isn’t it? What can be so complicated about how to start a Twitter account and share 280 characters? That’s what many think about starting a Twitter account. And then they get frustrated. And often the result is that they leave Twitter and say: Twitter does not work for me. It does not have to be like that.…
Can you market your blog on Instagram? Big question! Sharing links to content from your blog to Twitter or Facebook is a straight forward way to promote your blog posts on social media. It always works, right? Well, with Instagram it is slightly different: Links in image captions on Instagram are not clickable. In contrast to other social networks, a…
Thought leadership… if there was a ranking for buzzwords in marketing, this term would be high up. But what is thought leadership? How do you become a thought leader? Why is this important for marketing, and should you even be a thought leader? This article will give you answers to these questions. What is a thought leader? Let’s start with…
Are you a blogger or someone thinking about starting a blog? Do you need inspiration, motivation, and information to follow your dreams? Here are the best books for bloggers that we found helpful and entertaining. You will learn how to start a blog and get some advanced blogging tips. Are you looking for some great, entertaining, and informative books you…