Engagement is crucial for online marketing success. Engagement helps you build your relationship and trust with your followers. It makes you stand out and adds personality.
People will rather remember a person they had a conversation with than a Twitter account that shares content without a face and personality to it.
While engagement on Twitter may not be as important as on Instagram or Facebook for the simple reason that Twitter does not use an engagement based algorithm to decide which tweets to show to your followers. But still, engagement can hugely increase your results and help you get more exposure to your tweets.
Here are 16 ways of getting more engagement on Twitter:
1. Use Images in Your Tweets
a couple of years ago the standard tweet was 140 characters – including the link. Today, a tweet without an image gets far less attention on Twitter than a tweet with an image. Don’t believe me? Visit your Twitter feed and answer honestly: Which tweets get your attention? The ones with or the ones without an image?
It is a fact that an image can increase not only the visibility of a tweet. Tweets with images also get more retweets and likes.
2. Ask for it!
You want your audience to do something? Ask them to do it! A call-to-action has immense power. And tweets with the phrase „please retweet“ will get you 4 times more retweets. You can, of course, use other call-to-actions. Asking people to do what you want them to do often does the trick.
Image Source: Ampower
These posts will not generate you traffic but they sure as hell get a lot of likes wherever you post them.
However, I do recommend to stick to your niche! Don’t stray too far and too often away from your topic and niche. You want a targeted following and engage around topics that are relevant to your niche. You won’t gain much if you get a ton of engagement from people who are not interested in your topics and what you have to offer.
4. Use Twitter Polls
Polls are a Twitter feature with built-in engagement – and by far not utilized as much as could be.
A Twitter poll does not always need to tackle a serious question – even a small humorous question is a great way to engage with your audience. But you can also use Twitter polls to make your own quick survey – just keep in mind that the result may sometimes not be a mirror of reality. After all, you only asked Twitter-users…
5. Ask Questions
You want engagement? Start the conversation! And what better way to get into a conversation than to ask a question. If you do it – never forget to monitor your notifications tab and answer all comments that come in. Engagement is not just getting your followers to make a statement, it is about getting into a real conversation. That includes listening and responding.
6. Mention other accounts
You can „earn“ retweet – and often reach by mentioning other Twitter accounts in your Tweet. Only do it if your tweet has something to do with the mentioned Twitter account, otherwise, this behavior is simply spam.
Often the right to mention other Twitter accounts is already earned through the content you create: If you compile a list of great Twitter accounts to follow from your niche, you can tweet that list and mention the listed Twitter accounts, or at least some of them.
Also, if you curate content for your Twitter account, you can add the Twitter handle of the author of the content in the tweet.
7. Pin tweets
Why not simply pin this tweet to the top of your Twitter account. If you get new followers that visit your Twitter profile, the pinned tweet will get a ton of extra attention. You can see that by the number of reactions a pinned tweets get:
Image Source: Jeff Bullas’ Twitter
8. Retweet, like and comment
If you want more engagement on your tweets, start engaging with other people’s tweets – preferably tweets from people from your niche. They will notice you and recognize that you honor their work. Eventually, some of them will start giving back in kind.
9. Follow other people
Getting on people’s radar is always the first step towards engagement. By following some people from your niche you can get yourself and your Twitter account in front of their eyes. Some of them will notice you, like what you are tweeting and respond to it.
An active account that gets a ton of new followers will always get more engagement than an account with the same handful of followers that are more or less listening to what you tweet.
10. Curate content – and let people know
Especially when you are starting out, or when you don’t have enough own content to fill your Twitter feed, y best practice is to curate content from other people from your niche. This curated content is a goldmine for engagement. Simply endorse the author of the content or the publishing blog by mentioning their Twitter account in the tweet. Some of them will gladly retweet your tweet and thus give you more reach and engagement.
11. Use hashtags
Twitter is not Instagram, do not get over enthusiastic with hashtags in your tweets. But 1 or 2 hashtags can help you get more attention to your Tweet and help you get more retweets.
Image Source: Buffer
12. Use better headlines (or tweet texts)
Learn all you can about the perfect tweet text. There are some tweet texts that will work wonders for clicks, retweets and likes. But there will also be tweet texts that are a total failure with your audience.
Image Source: Quicksprout
Twitter success is not necessarily about the content you share – a large part of it is also to make people SEE this content. And that will only happen when your Tweet text works well.
Here are some types of tweet texts that have proven to work great with a Twitter audience – but in the end you will have to try what your audience likes:
- List posts
- how-to posts
- Fulfilling Dreams Posts
- Worst – or Best Posts
A great way to test different tweet texts and learn what your audience likes is to simply tweet the same content with different texts. That is what Buffer did and the results totally proved their point.
The perfect headline or tweet text can completely change your marketing results!
13. Use the best times to tweet
Tweeting at the right time can help you reach a larger audience. But what exactly is the best time to tweet? Is it when most people from your followers are online? Or is it when everybody else does not tweet so that your tweet does not have to compete with so many other tweets?
Figure out when your audience is active and ready to listen – and then do the test: Tweet at different times and analyze which tweets get more engagement.
Image Source Buffer Blog
We all use smileys, feelings or other emoticons on Facebook – and they help us to get more attention. But did you know that Twitter added some emoticons to their tweets, too? Have you used them?
You should! Because emoticons have the power to increase your like rate by 57%. Amazing isn’t it?
Image Source: Super Spicey Media
15. Use Click-To-Tweets
Click-To-Tweet is a WordPress Plugin that helps you add tweetable snippets directly into your content. Click-to-tweet does not add engagement directly to your tweets – but it increases the number of tweets your content gets and helps you reach a larger audience.
If you are still looking for more retweets, you may want to take a look at CoPromote. CoPromote is a service that gives you the opportunity to earn retweets by retweeting other people’s tweets. In addition, you can „buy“ retweets. I am not a total fan of CoPromote, but it may well be worth a try for you. I would only recommend using CoPromote if you are active in a niche for which you can find content to tweet on CoPromote. For marketing copromote works fairly well, other niches may not (yet) be frequented enough to make CoPromote worth the effort. Also, CoPromote makes more sense for accounts with a fairly large following. One retweet can then well earn you a couple of retweets.
Update October 2018:
Unfortunately, CoPromote went out of business a while ago. If you still want to try for a similar service, you can take a look at ViralContentBee. At ViralContentBee you can not only earn tweets but also shares in various other social networks.
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