A Blogger’s Guide to Content Marketing (Checklist included)

You’re a blogger, right? That means you write blog posts, get traffic, sell products, and make money. What do you need to know about Content Marketing? A lot. Content marketing and blogging are closely related and as a blogger, you will need to learn content marketing to almost the full extend. Why? Because blogging is content marketing – and because…

Why and How to Update Old Blog Posts for More Traffic

Have you been blogging for a while? Do you already have a fair number of blog posts published on your blog? Then these old posts contain a huge traffic opportunity and you should update old blog posts. Now could be an excellent time to head back to some of your older posts and give them a facelift. Because updating old…

No More Money? 10 Reasons Your Conversion Rates Dropped

Your conversion rates are the one metric that has tremendous influence over your success or failure. Conversion rates have more impact than all the standard metrics that we all watch and talk about: They are more important than followers, traffic and engagement combined. If you have a ton of traffic to your website, but you convert at zero percent –…

10 Marketing Tasks You Can And Should Do BEFORE You Launch a Blog Or Product

When we are talking to entrepreneurs and aspiring bloggers we often hear the question “When should I start marketing?” Jonathan talked about this question in one of his recent podcast episodes. And with which marketing tasks should you start? So… When should you start? The answer is simple – you are already late: You should have started yesterday! Or even…

Which Social Networks Should You Use for Marketing: And The Answer is not One-Size-Fits-All

This week, we had a workshop on social media marketing at a University with young business founders and people who think about founding a company. We talked a lot about the various ideas and projects of the founders and how they could use social media. And a question came from the audience: Could we not simply present THE solution and…