You followed the advice – or the content marketing hype – and started producing content? And now you are frustrated because your content does not seem to attract as many readers as you expected? Apart from expectations of traffic for a new content source often being far too high, there are multiple reasons why not as many people read your…
Growing a targeted audience in social media is the first step on your path to success. Without any followers, in most social networks your chances of getting people to your content and website are diminishing small. While a large following does not guarantee social media marketing success, a targeted following is necessary to attract an audience to content, generate leads…
I recently came across a „new“ concept for selling products online. Basically, the claim was, that the age of information products was over, and the age of experience products was starting. While I think that people still want or need information, there is certainly truth to the fact that in times where there is soooooo much information to get online…
Instagram is the new star in the zoo of social networks. When talking about influencer marketing what many people are really talking about is Instagram influencer marketing. Some people dream of Instagram fame – others already got there. But what is it about this social network that is all about photos that make it so popular? Who is on there, how…
The following is a guest post by Veronica Hunt. Veronica Hunt is an experienced blogger and freelance content manager at aplusonly.com. She is passionate about education and technology, loves creating lifehacks and learning new stuff. Follow Veronica on Google+ and LinkedIn Apart from publishing kitty images and messaging friends, how active are you in building your social media presence on a scale from one to ten?…
You have probably heard about celebrities on Instagram with millions of followers. Did you get the feeling that you need to be famous first before you can grow a following on Instagram? That is not true. Everyone can be successful on Instagram by simply following some rules and best practices. You do not even need a huge advertising budget for…
You have probably heard about content marketing. Since you are reading this, my guess is that you are engaging in content marketing or at least creating content for your target group. If you need some reasons to start with content marketing, here is a list of benefits you can get for your business when you engage in content marketing. But…
I am a mathematician. And yes, I may be a little obsessed with numbers. But my impression is that far too many people trying to drive marketing success for their business or blog are neglecting their metrics. I have talked to marketers, especially in larger corporations who are getting a report once a month for traffic and conversion tracking. I…
This article was written by the folks at Phipps PR — A PR and marketing firm based in London who work exclusively with brands within the food and drink industry. According to Matt Cutts, head of webspam at Google, content is king, and to get quality, organic links, producing quality content consistently should be enough to get links and rank well.…
When talking or reading about Social Media Marketing, Youtube may not be the first-mentioned social network. But YouTube certainly should not be dismissed as insignificant or unimportant. Publishing videos on YouTube can have a huge effect on your marketing results. Image Source Mushroom Media Youtube is the second largest search engine after Google search itself, over 3 billion searches are…