Using Email Marketing to Beat Your Audiences’ Trust Issues

Once there was an online marketer, who, by today’s standards, should be seen as a genius: He could sell massive amounts of products and make an enormous amount of money, simply by sending web traffic to a landing page. This landing page would do nothing special: It would simply present the product in question to the web visitor. And he…

How to Sell to Your Email List For the First Time (& Succeed)

The following is a guest post by Patrick Foster, eCommerce entrepreneur, coach & writer. Patrick is currently writing on EcommerceTips.org where he shares engaging eCommerce content for entrepreneurs and business owners. You can follow him on Twitter here, or add him on LinkedIn. Got an army of loyal followers and readers? Not quite sure how to broach selling to them for…

Review of Drip: Powerful Email Marketing and Marketing Automation Simplified

Update: When talking about pricing, I said that email marketing service Drip offers a full featured account for up to 100 subscribers for $1 per month. That account is now completely free, giving you the option to try out email marketing with Drip absolutely for free! Email marketing is a mixed affair for many businesses and especially bloggers. They will…

Understanding Email Marketing: The 3 Key Elements of Any Email Marketing Strategy

If you are a blogger, online marketer or marketing executive, you won’t survive without an email marketing strategy for a long time. That’s how important email marketing is. The bad news is: When you are starting out, you probably don’t have an idea how email marketing works. All you know is that your inbox is full with newsletters that you…

Social Media And Email Integration: 5 Ways To Create A Successful Marketing Campaign

The following is a guest post by Kerry Creaswood. Kerry Creaswood is a young and ambitious writer from Savannah, GA. She is interested in self-development, design and marketing. To find more about Kerry – check her Twitter. Email is old school. Social media is new school. And you have to choose one of them to give consistency to your digital marketing campaign. Right? Wrong.…

Email Marketing: WHO Is On Your List Is More Important Than HOW MANY

In marketing, building an audience is one of the main steps to success. It is what most of the content and social media marketing is all about. And many efforts are directed towards building a list of subscribers in form of a list of email addresses. And rightly so. Email marketing lists have some huge advantages: You can get in…

Startup Marketing: 3 Things to Do Now (even if you don’t have a product yet)

Last week in a workshop about marketing for young companies and startups some of the young entrepreneurs asked if there are some things in marketing we would recommend for every founder. And there are some things in marketing we think everyone should, at least, know about. We would even suggest looking into some of these BEFORE you actually decide to…

Email Marketing Is Not Dead And Connections Count

I recently went to a startup event where there was a lot of talk about „viral marketing“ and creating „buzz“ for whatever you just need the buzz for. I think the term “viral marketing” is often used in a rather dangerous way, which leaves the door more than open for wrong expectations and misunderstandings. So I will stick with the…