The following is a guest post by Helen Cartwright. Helen is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com.
How to Improve the CTR of Your Email Campaign
If you are like the other digital marketers who want to boost their results to the next level so that they can improve their profit, you are likely trying to implement an email marketing plan, which is a wise move. Email marketing can work wonders for your business if you use it correctly, but you will need to enhance your click-thru rate if you would like to get the most from your effort.
Having an email marketing plan won’t do much good if you are not able to get people to take action, but the following tips will help you overcome that problem. You will learn how to make your emails stand out in your prospects’ overcrowded inboxes, and you will know that you have done the right thing when you see the outcome.
Use a Powerful Subject Line
Optimizing the subject line of your emails is a good place to start when you want to improve your click-thru rate as much as you can. Rather than randomly crafting a subject line when you publish your content, put some thought into the process. Using emotional words that appeal to the needs and desires of your audience will take you far, providing impressive open and click-thru rates. If you don’t know where to start, think of the main benefit or features that you can offer to those who come to you. When you make your subject line highlight the benefit for which your prospects have been searching, they will feel excited to read your email and click your link.
As far as email marketing is concerned, some people will only send messages when they want to make a sale, but doing so is a mistake that will likely cause them to fail. Most consumers face countless emails each time they open their inbox, and you will need a way to stand out from the heard if you would like to achieve lasting success.
Instead of pitching your product whenever you get the chance, focus on offering value before you ask for anything in return. You can send newsletters that answer important questions or that show your prospects how to solve a problem with which they are having trouble. Once people understand that you can offer value, they won’t hesitate to view your content.
Provide Amazing Content
If you would like to attract attention, captivate your audience and get people to take action, crafting high-quality content will do the trick and boost your bottom line. You should use short paragraphs and bullet points to make your emails easy to read, but doing so will also help people decide if your message can benefit them.
Pictures can enhance your click-thru rate by making your emails much more captivating, and your readers will want to learn more about what you can do for them. If you need ideas about the type of content to which your audience is likely to respond, look for articles that rank on the first page of Google and the other search engines for related keywords.
Nobody can help you write engaging content more than your readers, so don’t hesitate to ask them for feedback. You will learn what they like and what they don’t, allowing you to change your approach and improve your effectiveness. Your readers will tell you about the topics they would like to learn and the questions they want you to answer. When you are ready to collect feedback so that you can reach your desired outcome in no time, you can use comment boxes to get the job done.
You can even send emails asking for suggestions from your followers, and you will be thrilled when you see the outcome. Since your audience won’t always agree on the type of content that you should publish, focus on content that will appeal to as many of them as possible, and you won’t be disappointed.
Understand the Needs of Your Prospects
Although getting feedback will keep you moving along the right path, it can only take you so far on its own. If you would like to enjoy the best possible results, learn to understand your prospects on a deep level. Using keyword research to uncover the terms and phrases that your prospects use when they are searching for solutions will give you clues, but you will also want to focus on the way that your prospects type and speak if you would like to connect with them.
If you understand your potential customers’ needs and strive to meet them, they will be a lot more likely to read your content in the future. They will know that you understand and care about them and their goals, and they won’t think twice about clicking on your links.
Track Your Results
Even when you are getting the outcome for which you have been hoping, you won’t want to overlook the importance of tracking your results. You will want to know the open and click-thru rate of each email that you send if you would like to get the most from your email marketing plan. In addition to tracking the impact of your subject line and writing style, you will also want to pay attention to the time of day at which you send your messages. Your audience will be more likely to open and read your emails at certain times, and leaning when they are the most likely to respond will help more than you might suspect.
Email marketing is the perfect way for any marketer to make an impact in their industry, but tracking your click-thru rate is vital. When you make a few changes and run several tests, you will know what type of content works well for your business. If you take steps to improve your click-thru rate, you will earn more sales than ever before, and you will know that your business is moving in the right direction.
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