Last week in a workshop about marketing for young companies and startups some of the young entrepreneurs asked if there are some things in marketing we would recommend for every founder. And there are some things in marketing we think everyone should, at least, know about. We would even suggest looking into some of these BEFORE you actually decide to…
An audience is valuable. To have an audience even before you have a product or service ready to sell is pure gold. Imagine, you are launching a new product and can directly reach out to hundreds or even thousands of people and tell them about your new and shiny product. That is one main reason why so many people blog,…
I recently went to a startup event where there was a lot of talk about „viral marketing“ and creating „buzz“ for whatever you just need the buzz for. I think the term “viral marketing” is often used in a rather dangerous way, which leaves the door more than open for wrong expectations and misunderstandings. So I will stick with the…